Key Takeaways
1. Nvidia refutes rumors about discontinuing the RTX 5060 Ti and RTX 5070 Ti, confirming continued shipment of Blackwell GPUs.
2. Nvidia acknowledges a strong demand for GeForce RTX GPUs but faces limited memory supply, planning to assist suppliers in maximizing availability.
3. Despite rising memory costs, Nvidia has delayed passing these increases on to partners and consumers, aiming to keep RTX 50 series prices stable.
4. Gamers are challenged by high prices, with the RTX 5090 retailing over $3000, but Nvidia is working to prevent even steeper price hikes.
5. The memory shortage is impacting RTX 50 series GPU availability, compounded by strong sales and high demand, but production cost increases are not as severe as predicted.
The memory shortage has led to speculations about the discontinuation of various Nvidia graphics cards. However, Asus has refuted claims that the RTX 5060 Ti and RTX 5070 Ti have been phased out. Nvidia has now confirmed that it will keep shipping the Blackwell GPUs. Additionally, Wccftech reports that the company might be sacrificing some profits to maintain lower prices.
Nvidia’s Response to Confusion
To clarify recent misunderstandings, Nvidia has reached out to several websites. It informed Hardware Unboxed and Wccftech that there is strong demand for GeForce RTX GPUs, but memory supply is limited. The company plans to continue shipping all GeForce SKUs while assisting suppliers in maximizing memory availability.
Industry Insights on GPU Pricing
Wccftech has gathered insights from industry insiders on how Nvidia is managing the memory shortage. Customers have noticed an increase in graphics card prices, with some attributing this to high GDDR7 costs. Nevertheless, Team Green has reportedly delayed passing on these memory cost hikes longer than most other companies. Not all memory cost increases are being transferred to partners or consumers.
Nvidia has faced backlash for its increasing focus on enterprise AI solutions, as seen in Jensen Huang’s keynote at CES 2026. Yet, sources suggest that the company has been proactive in preventing RTX 50 series prices from skyrocketing.
Market Challenges for Gamers
Gamers might find it hard to swallow the fact that Nvidia is sacrificing profits due to rising memory prices. The already pricey RTX 5090 often retails for over $3000. Nonetheless, other signs indicate that Nvidia has managed to stave off even steeper price hikes.
There were earlier rumors that Nvidia had ceased shipping Blackwell chips to partners with bundled DRAM, forcing companies to source their own GDDR7 VRAM. However, Wccftech states these claims are unfounded. A source has mentioned that the increased costs of producing graphics cards are not as extreme as some had predicted.
In spite of Nvidia’s reassurances, many RTX 50 series GPUs are still in short supply and are becoming less affordable. The memory shortage is affecting the availability of new options, but strong sales and high demand are also significant contributing factors, beyond just memory prices.
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