A recent decision by the European Union (EU) has sparked conversations around the regulations of messaging apps, particularly focusing on Apple’s iMessage. The EU, after careful examination, concluded that iMessage doesn’t hold the “gatekeeper” status within Europe’s digital communication sphere. This term applies to platforms that control significant market power and, thus, have specific obligations for interoperability with third-party services. What’s more interesting is that users were nearly convinced that Apple would likely open up iMessage to its rival operating systems, but it seems like that isn’t happening anytime soon.
EU’s investigation sided with Apple in the end and is now closed.
Apple initially identified iMessage as falling under this category but later revised its stance, suggesting that the app’s usage in Europe didn’t meet the criteria for such a classification. The EU’s investigation into the matter, which also included Microsoft‘s Bing among others, has now been closed, agreeing with Apple’s argument. This means iMessage won’t be compelled to enable cross-platform communication with other messaging services.
Apple to support Rich Communication Services (RCS) in iMessage
Interestingly, this decision arrives amidst Apple’s announcement to support Rich Communication Services (RCS) in iMessage by later 2024. RCS is touted as the next evolution in messaging technology, promising enhanced features over traditional SMS and MMS. Google has been a strong advocate for RCS, urging Apple to adopt this standard to facilitate smoother messaging experiences across Android and iOS devices.
EU ruling and Apple’s influence
While the EU’s ruling exempts iMessage from being labeled a gatekeeper, it doesn’t negate Apple’s influence in the digital marketplace, nor does it impact the ongoing oversight of Apple and Microsoft’s broader platform services. The EU maintains its vigilance, ready to reassess should market dynamics shift significantly.
