iPhone 16 Tops 2025 Sales; Galaxy S25 Ultra Enters Top 10

Key Takeaways

1. Apple has a smaller range of smartphone models but remains a strong market leader, with iPhones being the top-selling smartphones globally in 2025.
2. The iPhone 16 was the best-selling model last year, followed by the iPhone 16 Pro Max and iPhone 16 Pro.
3. The iPhone 17 Pro Max quickly reached fourth place, while the iPhone 17 showed the highest growth among all models, thanks to its 120Hz OLED display.
4. Apple holds seven out of the top ten smartphone rankings, with the iPhone 15 and iPhone 16e in eighth and tenth place, respectively.
5. The most popular Android phone in 2025 is the Samsung Galaxy A16 5G, with only one flagship model, the Galaxy S25 Ultra, making it into the top ten.

Apple has a smaller range of smartphone models when compared to other brands. Despite this, the company has managed to maintain a strong market presence, leading to iPhones being the top-selling smartphones around the globe in 2025. Data from Counterpoint Research shows that the Apple iPhone 16 was the clear favorite last year, followed closely by the iPhone 16 Pro Max and iPhone 16 Pro.

iPhone 17 Series Performance

Even though the iPhone 17 series launched only in late September, the iPhone 17 Pro Max quickly secured the fourth spot. Interestingly, the iPhone 17, which came in at seventh place, demonstrated the highest growth among all iPhone models. This suggests that Apple’s choice to include a 120Hz OLED display in the base model was a smart move. The entry-level iPhone 15 and iPhone 16e took the eighth and tenth positions, respectively. Predictably, the iPhone 16 Plus and iPhone Air did not make it into the top ten. Nevertheless, Apple still holds seven of the top ten rankings.

Android Competitors

On the other hand, the most popular Android phone of 2025 is the Samsung Galaxy A16 5G, priced at approximately $184 on Amazon, landing in fifth place, just ahead of the more budget-friendly Galaxy A06 4G. The Samsung Galaxy S25 Ultra, positioned in ninth place, is the sole Android flagship to make the top ten. This high-end model experienced significant growth in Japan, achieving sales three times that of its predecessor. Collectively, the models in this top-ten list represent 19% of the worldwide smartphone market.

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