Key Takeaways
1. GoPro is competing with DJI’s Osmo 360, which has a powerful 1/1.1-inch CMOS sensor and captures 8K/30 FPS video.
2. GoPro has not announced the release date or features of the Max 2, unlike DJI’s clear product launch.
3. The Max 2 will feature interchangeable lenses, making repairs easier compared to DJI’s lens replacement process.
4. GoPro is leveraging influencer marketing to generate buzz about the Max 2, with influencers testing and sharing content.
5. An official launch for the Max 2 is expected by the end of the month, as GoPro manages the content shared by influencers.
GoPro has upped its teaser game after DJI launched the Osmo 360 earlier this week. Both companies are competing to outshine Insta360, which has been the top player in the 360-degree action camera market for years with products like the Insta360 X5 (curr. $549.99 on Amazon).
Performance Comparison
DJI aims to enhance raw camera performance with a 1/1.1-inch CMOS sensor that captures 360-degree video at an impressive 120 MP and 8K/30 FPS. For more detailed information, check out our article about the Osmo 360 launch, which dives deep into DJI’s first 360-degree action camera. In contrast, GoPro hasn’t announced when the Max 2 will hit the market or what new features it will have compared to the current Max (2025).
Teaser Insights
Instead, GoPro has shared a brief teaser on its social media, showcasing a possible edge of the Max 2 over the Osmo 360. Specifically, the Max 2 will allow users to swap out lenses if one gets damaged. In what seems like a jab at DJI, GoPro points out that replacing a lens is as simple as twisting it into place, unlike DJI’s method which requires tools and calibration after installation.
Influencer Buzz
Additionally, GoPro is allowing influencers to start sharing their experiences with the Max 2 on social media. So far, two influencers have confirmed that they are currently testing the Max 2. The images they posted clearly display the Max 2, showing the same side of the device and using similar accessories. It looks like GoPro is managing what content gets shared at this time, likely in preparation for an official launch by the end of the month at the latest.
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