Key Takeaways
1. GoPro is set to launch the Max 2, a successor to the 2019 Max, after a delay in its announcement.
2. DJI has released the Osmo 360, competing directly with GoPro’s Max and Insta360’s products.
3. Insta360 has launched the Go Ultra and will release the Osmo Nano soon.
4. GoPro plans to release two cameras on the same day as DJI, with the Max 2 expected to record 8K and 360° videos.
5. Details about a second, unannounced GoPro camera have leaked, but specifics remain unclear.
The action camera industry has seen some changes in the last couple of months since GoPro hinted at the Max 2. To summarize, images of the actual successor to the 2019 Max emerged last summer. For some unknown reason, GoPro chose to wait until this July to announce that the Max 2 was set to launch, especially after introducing the puzzling Max (2025) five months prior (currently priced at $249 on Amazon).
New Releases in the Market
Meanwhile, DJI has introduced the Osmo 360, which directly competes with the GoPro Max and Insta360 X5. Additionally, Insta360 has begun to offer the smaller Go Ultra, with the Osmo Nano set to be released next week on September 23 at 12:00 UTC. In a similar vein, GoPro has confirmed that it has products lined up for the same time, just an hour later than DJI at 13:00 UTC.
More Than One Camera
Interestingly, GoPro is readying two cameras for next Tuesday’s launch instead of just one. From the brief video clip shown, the larger camera seems to be the Max 2, which is expected to record 8K and 360° videos with interchangeable lenses, unlike DJI’s Osmo 360. For now, GoPro is remaining tight-lipped about the second action camera that has been teased. Nonetheless, a leak might have uncovered what the company plans to announce in September, and we’ve detailed that information separately.
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