Key Takeaways
1. Google confirms the Pixel 10 reveal date as August 20 with a teaser video.
2. The video focuses on competition, particularly targeting Apple’s iPhone features.
3. It references delays in Apple’s AI-enhanced Siri, hinting at Google’s superior performance.
4. Background music in the video mocks Apple, using a track related to Beats by Dre.
5. The Pixel 10 series is expected to have only a few new significant features.
Google has just put out a teaser video, which you can see below, showcasing the Pixel 10 and confirming the official reveal of the new Pixel smartphones on August 20. The design has already been leaked earlier, and the launch date is now confirmed, so the video doesn’t really provide any fresh information on that front.
Focus on Competition
Yet, it seems like Google is not really highlighting the upgrades for the Pixel 10 series. The video is packed with digs at the Apple iPhone. It kicks off with words on the screen, as a deep voice narrates:
If you get a new phone based on a feature that’s been “coming soon” for over a year, you might want to rethink what soon actually means. Or maybe just get a new phone.
This line references the AI-enhanced version of Siri, which was revealed with the iPhone 16 (starting at $689 on Amazon) in September 2024, but is still not released. The phrase “ask more of your phone” might be poking fun at how many queries Siri fails to handle effectively.
Musical Touches
Even the background music seems to take a swipe at Apple. It features an instrumental of “The Next Episode” by Dr. Dre, and we remember that Apple bought Beats by Dre in 2014. It’s not shocking that Google is employing this marketing tactic. Apple stands as the main rival in the premium smartphone sector, especially within the US, which is Google’s home turf. On top of that, the Pixel 10 series is believed to come with only a handful of significant new features.
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