Display Supply Chain Consultants (DSCC) has reported a significant rise in panel shipments for the iPhone 15 series. According to the data, panel deliveries have grown by 16% compared to the iPhone 14 series and by 21% compared to the iPhone 13 series during the same period through October.
Growing Popularity of iPhone 15 Pro Models
DSCC's findings indicate that the iPhone 15 Pro models, particularly in October, have become increasingly popular. The Pro variants have secured an impressive 71% share of the total panels shipped, showing a notable increase from the 65% share recorded in September.
Influence of Higher Starting Price
It is worth noting that the higher starting price of the iPhone 15 Pro Max, priced at $1,199 with 256GB of storage, compared to its predecessor, the iPhone 14 Pro Max at $1,099 with 128GB of storage, has influenced the Average Selling Price (ASP). The ASP of the iPhone 15 series has seen a 5% increase compared to the iPhone 14 series. This indicates that consumers are willing to opt for higher-storage variants.
Samsung Display's Role in Panel Shipments
Samsung Display (SDC) continues to play a pivotal role in Apple's supply chain, contributing significantly to the panel shipments for the iPhone 15 series. From June to October, SDC accounted for 81% of the panels shipped, making it a reliable and consistent supplier for Apple. This aligns with previous years where SDC played a key role in delivering panels for all four iPhone models.
Entry of Other Panel Suppliers
While Samsung Display remains a dominant supplier, other panel suppliers have entered the scene recently. LG Display (LGD) started shipping displays for the iPhone 15 Pro Max in September, securing an 18% share for that model through October. Additionally, China's BOE joined the supply chain last month, contributing with a 1% share for the iPhone 15 series.
Increasing Popularity of iPhone 15 Pro Models
DSCC's Senior Research Director, David Naranjo, highlights a trend where the iPhone 15 Pro models are gaining popularity. Naranjo states that "panel shipments for the iPhone 15 Pro models account for a higher share compared to the iPhone 14 Pro and iPhone 13 Pro models during the June - October period." Cumulatively, the iPhone 15 Pro models hold a 64% share, surpassing the 54% share recorded for the iPhone 14 series and iPhone 13 series during the same period.
Conclusion
In conclusion, the latest data suggests a growing demand for the iPhone 15 series, driven by the increasing popularity of its Pro models. With the iPhone 15 Pro variants securing a significant share of panel shipments, it is evident that these models are resonating well with consumers. As the market continues to evolve, it will be interesting to see how the demand for the iPhone 15 series progresses.
