Fujifilm has become increasingly popular in the past few years, especially with the success of the Fujifilm X100V and its newer version, the X100VI, gaining traction on social media. The company is now aiming to take advantage of this buzz by introducing four new cameras in 2025. Although no official announcements have been made yet, rumors and leaks suggest that we can expect several intriguing launches next year.
Anticipated Launch: X-E5
The X-E5 is likely to be one of Fujifilm’s most crucial releases in 2025, particularly for those on a budget, as it appears to be a revival of the X-E lineup, incorporating some features from the X100VI. We last updated on this compact, vintage-styled X-mount camera in March of the previous year. At that time, it was mentioned in an interview that this affordable camera would continue despite earlier doubts. Recent rumors from Fujirumors imply that the X-E5 is set to debut in the summer of 2025, though this timeframe is somewhat vague.
Specs and Price Expectations
Details about the X-E5’s specifications remain scarce, but we can guess that it will share similar hardware with the X100VI, as Fujifilm usually follows this pattern. The pricing is expected to be a bit lower than the X100VI, presenting a mix of features suitable for both professionals and beginners. Additionally, it was previously indicated by Fujirumors that the X-E5 may lack the usual PSAM dial, potentially opting for the new film simulation dial introduced on the X-T50, which is currently priced at $1,399 on Amazon.
While the X-E5 will likely be positioned below the X100VI in terms of pricing, it doesn’t necessarily mean it will be inexpensive. It should fall somewhere between the X-M5, currently at $999.99 on Amazon, and the X100VI, which is priced at $1,599 but seems to be out of stock everywhere. Fujifilm typically makes some trade-offs in terms of materials and features for the X-E series.
GFX100 Eterna: Not Just Speculation
In contrast to many other cameras mentioned, the Fujifilm GFX100 Eterna isn’t based solely on speculation, as Fujifilm confirmed its development last November. The release date is still unclear, but a launch in 2025 is highly likely since Fujifilm showcased the concept GFX100 Eterna at InterBEE 2024. Some basic specs for the GFX100 Eterna have been made public, confirming that it is essentially a GFX100 II housed in a filmmaking-centric body, complete with numerous attachment points and screw threads for accessories.
This means the GFX100 Eterna will include a medium-format GFX 102 MP CMOS II HS sensor paired with the X-Processor 5. This setup will enable it to record in 8K, F-Log2, and Apple ProRes 422, boasting over 14 stops of dynamic range and 8-stop IBIS, making it suitable for both studio and handheld documentary work. It’s likely that the GFX100 Eterna will have the same card slots as the standard GFX100 II, supporting UHS-I, UHS-II, CFExpress Type B, and SSDs under 2 TB. Though pricing remains undisclosed, Fujifilm claims it will be “affordable,” a term that means little in the cinema camera market. Currently, the Fujifilm GFX100S II retails for an astonishing $4,999.99 at Best Buy, while the GFX100 II is listed at $7,499.99, albeit out of stock. It’s reasonable to expect that the GFX100 Eterna could be priced between these two medium-format cameras.
The Mystery of the X-HF
There is limited information available about the Fujifilm half-frame camera, rumored to be called the X-HF, which is said to be in development. What we do know is that it is expected to launch in 2025 and will likely feature a 1-inch sensor, marking a first for Fujifilm’s digital camera range. Speculation around the X-HF includes the possibility of a portrait-oriented sensor, making it a potential alternative to smartphones, which could appeal to social media users and influencers. The resolution is thought to be around 20 MP, and it appears that Fujifilm will utilize a Sony-made sensor for this camera. However, further details remain scarce at this time.
Unique GFX100RF on the Horizon
One of the most distinctive cameras in Fujifilm’s lineup for 2025 appears to be the GFX100RF, which seems to take the design of the GFX100 and modernizes it with a fixed lens and retro aesthetics similar to the X100VI. According to the latest whispers from Fujirumors, the GFX100RF is expected to be unveiled in March 2025.
This camera is intriguing because it builds on the X100VI concept but in a larger format, incorporating several exciting new features. The GFX100RF is anticipated to come with a GF35 mm F4 fixed prime lens, diverging from the G mount typically found in Fujifilm’s GFX range. Notably, this lens will provide a significantly wider field of view than the X100VI’s 35 mm, with the GFX100RF offering a full-frame equivalent of about 28 mm.
Additionally, recent leaks suggest that the GFX100RF will feature a dedicated aspect ratio dial on the back and a live image crop lever positioned under the shutter button. It seems increasingly likely that the GFX100RF will include a variety of manual controls for ISO, shutter speed, and exposure, rather than relying on a simple PSAM dial with on-screen options.
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