Key Takeaways
1. Tesla’s deliveries in Europe have significantly declined, with a 46% drop in Germany and 62% in the UK compared to last year.
2. Despite overall electric vehicle sales rising by 28% in Europe, Tesla’s market share has fallen, even in strong markets like Norway.
3. BYD has experienced remarkable growth, with a 750% increase in sales in Germany and over 300% in the UK, surpassing Tesla for two consecutive quarters.
4. Consumer perception of Tesla is changing, as BYD’s sales figures nearly match Tesla’s in the UK, signaling a shift in preference.
5. A unique stunt involving a WWII veteran driving a tank over a Tesla Model 3 highlights the declining brand image and market position of Tesla.
The forecast that BYD will outsell Tesla in electric cars this year appears to be becoming a reality.
Declining Tesla Shipments
In Europe, Tesla’s deliveries have hit a several-year low, particularly in key markets like Germany and the UK, even as overall electric vehicle sales are booming. In the first quarter, Tesla attributed this trend to seasonal factors and suggested that demand might be delayed due to the staggered release of their new Model Y and necessary factory shutdowns for updates.
Now, with Tesla’s sales dropping by 46% in Germany compared to last April and a staggering 62% decline in the UK, that reasoning seems to be losing credibility. Sweden experienced an 80% fall in Tesla sales, France saw a 59% drop, and Spain faced a 36% decrease. Even in Norway, a stronghold for electric vehicles in Europe, Tesla’s share has fallen from 18% to 11%.
BYD’s Remarkable Growth
This decline occurs alongside a 28% rise in EV sales across Europe, with VW and BYD making notable gains. BYD’s sales in Germany skyrocketed by 750% compared to last April, despite facing a 10% general import tariff and a 17% specific tariff imposed by the EU. BYD has now surpassed Tesla in electric car sales for two consecutive quarters and is on track to potentially achieve its first full year as the leading electric car manufacturer globally by 2025.
In the UK, BYD achieved an impressive over 300% increase in sales year-on-year last month, nearly matching Tesla’s sales figures, indicating a significant change in consumer perception of the Tesla brand.
A Unique Stunt
To emphasize this shift, a 98-year-old WWII veteran drove a Sherman tank over a Tesla Model 3. The spectacle involved the tank crushing the Tesla’s windshield, flattening its roof and pillars while climbing over the vehicle.
Interestingly, the Model 3 didn’t end up entirely destroyed by the 30-ton war machine, but it was amusingly converted into a convertible, if only for a brief moment during the tank’s passage.
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