Seiko has introduced a commemorative chronograph watch to mark the tenth anniversary of Love Live! Sunshine!!, the multimedia franchise featuring the nine-member idol group Aqours. The limited-edition timepiece is available for pre-order through August 27, 2026, with deliveries expected to begin in April 2027. International buyers can secure the watch for $550 USD.
Aqours-inspired Dial and Decorative Accents
The chronograph’s design incorporates numerous references to the series. The dial is rendered in Aqours’ characteristic blue, and a crystal is placed at the 10 o’clock position to honor the anniversary milestone. The phrase “Aqours Sunshine!!,” borrowed from the group’s live concert countdowns, appears on the dial, while the subdial at 6 o’clock features the emblem of Uranohoshi Girls’ High School, one of the franchise’s most recognized motifs. A blue crown and a caseback engraved with the Love Live! Sunshine!! logo complete the visual package.
Serialized Caseback and Movement Details
Each caseback also carries a unique serial number, assigned randomly and non-requestable. The watch is powered by a Japanese quartz chronograph movement with a rated accuracy of ±15 seconds per month and an estimated three-year battery life, though the specific caliber has not been disclosed.
Availability and Distribution
Distribution is managed by Aniplex and The Japanese Factory. While no broader retail launch has been confirmed, the watch will be accessible to overseas customers through proxy purchasing services. The limited-edition model follows Seiko’s established practice of creating officially licensed anime collaborations, a category that has seen consistent interest from collectors drawn to both the craftsmanship and the cultural connection.
Source: thejapanesefactory.com