New Citizen collab watch with glow dial and black ion case

As Citizen deepens its Marvel partnership, the brand is set to introduce one of its most visually ambitious character watches to date. The new AW1437-61W Spider-Man Eco-Drive timepiece combines a vivid comic-book aesthetic with an unexpected luminous transformation.

A dual-identity dial

Housed in a 43 mm black ion-plated stainless steel case with a mineral crystal, the watch is built around the light-powered J810 Eco-Drive caliber and offers 100 meters of water resistance. In daylight, the dial presents Spider-Man swinging through a brightly illustrated city skyline, rendered in full comic book color. When the lights go out, the scene dramatically shifts: the background darkens to near-black while Spider-Man’s silhouette glows in green outline, creating a striking night-time display.

Packaging and heritage details

The limited-edition piece ships in Marvel-branded packaging and includes a matching Spider-Man pin that reproduces the dial artwork. On the caseback, the word “THWIP” — the classic comic-book onomatopoeia for web-slinging — is engraved alongside the standard Marvel copyright mark.

Citizen’s Marvel partnership launched at Baselworld in 2018 with an initial collection of eight watches featuring Black Panther, Spider-Man, Captain America, and the Hulk. In the years since, Spider-Man has become the most frequently revisited character across the lineup, appearing in styles ranging from vintage comic-panel designs to bold red-and-blue colorways. The AW1437-61W marks a departure from those earlier efforts: its dial illustration is closer to a modern comic book cover than anything the brand has previously produced for the character, and the lume-based reveal adds a playful secondary identity.

Availability and market context

The AW1437-61W is slated for a Fall 2026 launch. Pricing has not yet been confirmed by Citizen UK, and the model is not currently visible on the brand’s website. However, comparable Marvel Eco-Drive models typically sell in the $250 to $350 range, which provides a realistic benchmark for prospective buyers. The broader themed-watch segment has remained active, with Citizen continuing to balance pop-culture appeal and solar-powered practicality across its licensed collections.