Casio and Larry June’s Midnight Organic Deliver a Striking DW-6900 Collaboration
Casio has partnered with Bay Area rapper Larry June and his lifestyle brand, Midnight Organic, to produce a limited-edition version of the classic G-Shock DW-6900. The new DW6900MO26-4 is finished almost entirely in a bold, bright orange, making it one of the more visually distinctive entries in the brand’s lineup this year.
A Color Inspired by a Corvette’s “Tropical Guts”
The vivid orange shade draws directly from the custom interior of June’s 1987 Chevrolet Corvette, a car he nicknamed “Tropical Guts.” He purchased the vehicle for just $3,500 in 2018 after noticing it parked beside a road in Pacifica, California. While the Corvette’s exterior remains a stock silver and grey metallic, its cabin bursts with the intense orange hue that has since become a signature of the rapper’s “laid-back luxury” aesthetic.
Exterior Contrast, Familiar Silhouette
G-Shock translates that same automotive duality onto the wrist. Metallic accents around the dial and a silver-colored metal keeper echo the car’s cool-toned bodywork, set against a bright orange resin bezel and strap. The watch retains the familiar DW-6900 profile—including the three circular indicators and the oversized front-mounted light button—while adding Midnight Organic branding above the display and a “1991” graphic along the strap.
Personalized Details from Light Button to Packaging
The customization runs deeper than color alone. The case back carries an engraving of Midnight Organic’s circular “1991, You’re Doing Good” emblem. Activating the light button triggers a unique red “Good Job!” message on the display, a playful detail that reinforces the collaboration’s motivational tone. Even the packaging is rendered in the same bright orange palette, featuring the “You’re Doing Good” artwork.
Core G-Shock Reliability Remains
Underneath the special-edition treatment, the DW6900MO26-4 delivers the full standard feature set expected from a G-Shock. That includes shock resistance, 200-metre water resistance, a 1/100-second stopwatch, a countdown timer, a multi-function alarm, a Super Illuminator LED backlight, and support for both 12- and 24-hour time formats.
Pricing and Regional Launch Details
The G-Shock DW6900MO26-4 is priced at $170. It will first go on sale through Midnight Organic on July 24, followed by a wider release via G-Shock’s US website, its SoHo store, and select retailers on July 31. Pricing and availability for markets including the UK, EU, and Australia have not yet been confirmed by Casio.
Source: www.casio.com