Earlier this year, Apple introduced its highly awaited Vision Pro, but it didn’t quite meet expectations as a successful product. Now, new reports indicate that Apple is focusing on a groundbreaking smart glasses project, with the goal of transforming the wearable technology market.
Apple’s Hidden Smart Glasses Initiative
Although Apple has not shared many details, recent information reveals that the company is conducting internal focus groups under the code name “Atlas” to gather insights about smart glasses. The initiative is led by its Product Systems Quality team. This research began last week and involves collecting feedback from employees about consumer preferences and market trends, with additional studies expected in the near future.
This strategic action mirrors Apple’s earlier tactics with products such as AirPods, HomePod, and the newly launched Vision Pro. By grasping user expectations and needs, Apple is aiming to create an authentic AR experience that exceeds what is currently available.
Challenges Ahead for Apple
However, achieving Apple’s dream for smart glasses will be quite a journey. Competitors like Meta and Snap have already rolled out consumer smart glasses, and their advanced AR glasses are currently in the development phase with prototypes being worked on. Apple’s high standards for quality and its quest for innovative tech might delay the product's launch to at least five years from now. Despite the obstacles, Apple continues to invest significantly in research and development to navigate technical challenges and provide a smooth, user-friendly experience.
The envisioned approach includes designing a lightweight, fashionable pair of glasses that can easily connect with the iPhone, using the phone’s processing power to create an engaging AR experience. This strategy could help speed up the development timeline and ensure a better experience for users.
Future Plans and Expectations
In the meantime, Apple is believed to be planning the release of the Vision Pro 2 by 2025 or early 2026. This new version is set to be powered by a robust M5 chip to enhance its augmented reality features, while plans for a more budget-friendly Vision Pro have been put on hold due to worries about demand. The upcoming Vision Pro model will keep the sleek aesthetics of its predecessor but is designed to offer a more enriched and immersive user experience.
