Apple’s First 2026 Launch Event: 7+ New Devices Expected

Key Takeaways

1. Apple’s first launch event of 2026 is scheduled for March 4 at 09:00 ET (14:00 UTC), called a ‘Special Apple Experience.’
2. The iPhone 17e is expected to be announced, featuring built-in MagSafe, an Apple A19 chipset, an 18 MP front camera, and possibly a Dynamic Island OLED display.
3. Updates to the MacBook Pro lineup with M5 Pro and M5 Max chipsets, and MacBook Air transitioning to the Apple M5 are anticipated.
4. The new Studio Display 2 may include a 90 Hz or 120 Hz Mini LED panel with HDR and an A19 chipset.
5. A new budget-friendly MacBook is expected to launch, featuring the A18 Pro chipset and new color options.

Apple has officially announced the date for its first launch event of 2026. After a lot of speculation and leaks, this event is being referred to as a ‘Special Apple Experience’ to set it apart from the usual events and press releases.

Event Details

According to the image displayed below, the event will kick off at 09:00 ET (14:00 UTC) on March 4. True to Apple’s reputation, they have not revealed any further details about what we can expect. However, recent leaks and rumors offer some clues regarding the announcements.

Expected Product Releases

For example, it is anticipated that the iPhone 16e (currently priced at $387 for refurbished on Amazon) will be succeeded directly by the iPhone 17e. This new model is rumored to feature built-in MagSafe support, an Apple A19 chipset, an 18 MP front camera, and possibly a Dynamic Island OLED display.

On March 4, Apple is also likely to unveil updates to its MacBook Pro lineup, incorporating M5 Pro and M5 Max chipsets. Similarly, the MacBook Air is expected to transition to the Apple M5 in both its 13-inch and 15-inch variants. Additionally, upgrades for the iPad and iPad Air are also on the table, with the former receiving the Apple A18 and the latter getting the Apple M4.

New Hardware Launches

Perhaps the most exciting hardware announcements will include a Studio Display 2 and a more budget-friendly MacBook. The new Studio Display is thought to feature a 90 Hz or 120 Hz Mini LED panel with HDR capabilities and an A19 chipset. On the other hand, the new MacBook is likely to be the first to use the A18 Pro chipset, and it is expected to come in a variety of new color options not seen in the current MacBook Air or MacBook Pro models.

As shared by Apple through ‘9to5Mac’.

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