After some recent information leaked from Japan, there are new details about the expected pricing for the upcoming iPhone SE 4. Two sources are suggesting that Apple may plan to change the name and marketing strategy for this budget-friendly iPhone. A Chinese source first shared this on Weibo in mid-December, followed by leaker Majin Bu, who claims that Apple might be ending the iPhone SE series. Instead, they could introduce the new budget option, previously referred to as the iPhone SE 4 or iPhone SE 2025, under the name iPhone 16e. While Bu's leaks have been accurate in the past, there have been cases where they were not correct.
Apple’s Strategy Shift
In a recent discussion, we noted that it seems possible that the new iPhone Special Edition could lead to the iPhone 14 and iPhone 15 becoming obsolete, and they might not be sold anymore by Apple. The iPhone 14 has already disappeared from the Apple Store in Europe due to new EU laws. If the earlier hints about the specifications for the entry-level iPhone, which might be called the iPhone 16e, turn out to be right, it would make sense for it to be included in the iPhone 16 series. The iPhone 16 has mainly similar features to the iPhone 14, but at a much lower price, except for the camera, possible lower storage, and certain design aspects like Dynamic Island. However, it’s important to mention that the rumors about renaming the iPhone SE series haven’t been confirmed yet and might end up being wrong.
Conclusion
Thus, it will be interesting to see how Apple proceeds with its product lineup. The changes in naming and positioning could reflect a broader strategy aimed at streamlining its offerings. As new models are introduced, older ones may fade away, which seems to be the case with the iPhone 14 and 15. The potential introduction of the iPhone 16e could offer consumers a more affordable option without sacrificing too much in terms of performance or features. All eyes will be on Apple as more information emerges.
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