Key Takeaways
1. Apple plans to unveil a new MacBook Pro, rumored to be called MacBook Ultra, in fall 2026 with a fresh design.
2. This new model will not replace the recently announced MacBook Pro featuring the Apple M5 Pro and M5 Max.
3. The MacBook Ultra is expected to be a costlier option, potentially increasing prices by around 20%.
4. The starting price for the 14-inch MacBook Pro with Apple M6 Pro could be $2,639, while the top-tier model might reach $4,319.
5. New features may include an OLED touchscreen, a punch-hole design replacing the notch, and Face ID for secure login.
Rumors have been going around for several months that Apple plans to unveil a new MacBook Pro ($1,724 on Amazon) in the fall of 2026. This model is said to feature a fresh design, marking the first change since the introduction of the MacBook Pro with Apple M1 Pro and M1 Max back in October 2021. Bloomberg has now reported for the first time that this upcoming model will not be a replacement for the recently announced MacBook Pro featuring the Apple M5 Pro and M5 Max.
A New Offering
Instead, this new device is expected to be launched as a costlier option. Bloomberg’s Mark Gurman suggests that Apple might brand this notebook as a MacBook Ultra to clearly distinguish between the two product lines. The not-so-great news is that this MacBook Ultra is projected to come at a much higher price than the existing MacBook Pro. Bloomberg notes that a price hike similar to that seen with the iPad Pro could occur when the top-tier tablet was upgraded from an LCD to an OLED display, implying a potential increase of around 20 percent.
Pricing Insights
This means that the most affordable 14-inch MacBook Pro with the Apple M6 Pro would start at $2,639, while the model featuring the Apple M5 Max could reach a staggering $4,319. For the 16-inch version, the starting prices would be $3,239 and $4,679, respectively. As always, it’s wise to take these early price rumors with a grain of salt. In exchange for the higher cost, it’s rumored that buyers may receive an OLED touchscreen for the first time on a Mac. Apple is also said to be replacing the notch with a punch-hole design and adding a Face ID module, allowing secure login to macOS through facial recognition.
Bloomberg’s report suggests some exciting features.
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