Key Takeaways
1. Apple is developing two new versions of the Vision Pro headset: a lighter, more affordable model and one that enhances connectivity with Macs.
2. The original Vision Pro, launched in 2024, has struggled in the market due to its high price of $3,500 and bulky design.
3. The upcoming lighter model aims to address pricing concerns and compete with budget alternatives like Meta’s Quest headsets.
4. The second new model will focus on improving functionality through low-latency connections to Macs, offering features like screen mirroring.
5. Tim Cook is committed to creating advanced, comfortable Augmented Reality glasses and exploring AI-enhanced features for other Apple products.
Apple is said to be working on two new versions of its Vision Pro headset. One of these will be lighter and less expensive, while the other will aim to enhance tethered experiences when connected to a Mac.
Vision Pro’s Launch Challenges
Released in 2024, the Vision Pro has faced difficulties in the market and has been labeled a commercial flop for Apple. Despite its impressive technology, the hefty price of $3,500 has made it unaffordable for many potential buyers, leading to complaints about its limited practical uses. The device’s bulky design and weight of 650 grams have also contributed to its negative reception.
New Variants in Development
As reported by Bloomberg, Apple is actively working on solutions to these problems with two new models. One significant challenge for Apple has been persuading consumers to pay the high price, especially with budget-friendly alternatives like Meta’s Quest headsets available. The upcoming lighter design aims to tackle this pricing issue by being more wallet-friendly.
The second model will seek to broaden the Vision Pro’s applications through a low-latency connection to a Mac, providing features such as screen mirroring and seamless integration with business software.
Tim Cook’s Vision for AR
Insiders from Bloomberg indicate that Apple’s CEO, Tim Cook, is determined to outpace Meta by developing top-of-the-line Augmented Reality (AR) glasses that are both lightweight and comfortable enough for all-day wear. It seems Cook is “not interested in anything else” and is “totally focused” on this development effort.
In addition, Apple is exploring short-term solutions. Similar to Meta, which has found success with features for photography and AI, Apple is considering the introduction of AI-enhanced cameras on the Apple Watch and AirPods in the near future.
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