Xiaomi is stepping up to take part in the government’s new subsidy program designed to make digital devices cheaper. This initiative, launched by China’s Ministry of Commerce, offers financial support on various items including smartphones, tablets, and smart wearables, thus reducing prices for buyers.
Xiaomi’s Commitment to the Subsidy Efforts
Lei Jun, the CEO of Xiaomi, shared on Weibo that the company is ready to fully support the subsidy policies. They plan to lower prices across their range of products to meet the subsidy criteria while still ensuring that products are readily available for consumers.
The Xiaomi 14 Ultra has had its price slashed by 500 yuan ($69), bringing the starting price to a tempting 5,999 yuan ($825). This new pricing aligns it well with the subsidy program, allowing for an additional 15% discount that lowers the final consumer price to 5,499 yuan ($756).
Positive Sales Surge Observed
This move is already paying off. Lu Weibing, a significant figure at Xiaomi, disclosed that daily smartphone sales have jumped by a remarkable 400%, and foot traffic in Xiaomi stores has risen by 55% since the subsidy program’s launch. The Redmi K80 series has notably excelled, experiencing a significant boost in sales due to this policy.
The subsidy covers a wide array of Xiaomi products, which includes the Xiaomi 15 and 14 series, the Xiaomi Mix Flip, along with models from the Redmi series like the Redmi K80 series and the Redmi Note 14 Pro.
Extending Benefits to Tablets and Wearables
Additionally, the subsidy reaches tablets and wearables, featuring the Xiaomi Pad 7 Pro and Xiaomi Watch S4. This broad inclusion guarantees that a number of Xiaomi’s latest devices are now more accessible to the general public.
Moreover, Xiaomi has introduced a unique Spring Festival Gift edition of the Xiaomi 15 Custom Edition in Rouge Red. It comes with festive packaging and extra perks like double movie tickets. After a 500-yuan subsidy, this premium model, which boasts 16GB of RAM and 512GB of storage, is priced at 4,499 yuan ($618) and allows for extensive customization with 20 color choices and 40 combinations.
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