Xiaomi's SU7 has become a notable success in China, and it is now looking to attract customers beyond its borders, as per recent news.
International Appearances
Previously, the SU7 was showcased in international events, primarily as a demo at MWC and as the Ultra variant that achieved remarkable times at the Nürburgring. However, the situation could evolve in the near future.
Plans for European Expansion
The CEO of Xiaomi, Lei Jun, has mentioned the intention to have their vehicles on European roads by 2030. Reports now suggest that steps are being taken to turn this ambition into a reality. The company is busy assembling teams that may help establish automotive sales in markets outside of China, indicating a serious commitment to expanding its electric vehicle (EV) initiatives.
Future Sales Locations
While the specific target areas have not been disclosed, it is believed that these regions will be those where Xiaomi already operates as an original equipment manufacturer (OEM) for other items, like its well-known Android smartphones. This means there would be existing sales frameworks in place, including physical stores that might one day also offer the cars.
Challenges Ahead
Despite this momentum, Xiaomi's goal of becoming a prominent global car brand is likely to encounter challenges, particularly in ensuring that its smart car technology meets the varying national and regional safety regulations.
With that said, the company likely has sufficient brand recognition in numerous markets to pave the way for the SU7—and perhaps the future YU7 SUV—to become electric vehicles seen on roads around the world eventually.
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