Xiaomi Convenes Exclusive Discussion on Electric Cars and Pricing Strategies

Xiaomi Convenes Exclusive Discussion on Electric Cars and Pricing Strategies

Xiaomi continues to expand its product lineup. The successful Chinese company, known for its achievements in various fields such as smartphones, smartwatches, headphones, tablets, and smart home devices, now sets its sights on the automotive industry. The tech giant from China has been working on its own electric car model for a while now, and it seems that these efforts are nearing completion. As a result, the highly anticipated electric vehicle is expected to be unveiled in the very near future.

Finally, the company took a significant step in this direction. Xiaomi held a confidential meeting with company executives, planning behind closed doors. Here are the details…

Behind Closed Doors: Xiaomi’s Strategic Meeting on Electric Cars

William Lu, a senior executive at Xiaomi, made an announcement at the Qualcomm Snapdragon Summit in Hawaii, revealing that Xiaomi’s electric car models will officially be launched in 2024. This announcement has already generated significant anticipation among both users and the automotive industry. The company is genuinely excited about hitting the roads with their car in 2024.

To avoid making mistakes, Xiaomi CEO Lei Jun gathered executives together for a meeting. Individuals from various departments of the company attended the meeting with a special invitation. Unfortunately, the discussions that took place behind closed doors remain unclear. The topics likely revolved around the electric car market, the vehicle’s pricing, strategies to be implemented, and production planning.

Making production in China is not an easy task. You need to obtain permission from the government for many things. Fortunately, Xiaomi received the necessary permission to produce electric cars some time ago. Now, all that’s left is to prepare the factory. Although it’s not certain, there’s talk of a two-stage facility plan.

According to this plan, the company will establish an almost 720,000 square meter facility in the first stage. Construction of this began in April 2022 and was completed in June 2023. The second stage will commence in 2024 and is expected to be completed by 2025. Details about how sufficient the current section is, of course, remain uncertain.

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