Xbox ROG Ally and Ally X Price and Pre-Order Info Leaked

Key Takeaways

1. Pricing for the Xbox ROG Ally is expected at €599, while the ROG Ally X is projected to cost €899.
2. Pre-orders for the Xbox ROG Ally series will launch on August 20, 2025, coinciding with Microsoft’s Xbox Gamescom 2025 live stream.
3. Pricing rumors gained credibility after a Spanish retailer briefly posted the prices on their website.
4. The Xbox ROG Ally and Ally X feature high-end specs, including AMD Ryzen chips, large RAM, and support for multiple gaming platforms.
5. Concerns have been raised in the gaming community about the ROG Ally X being the most expensive Xbox console ever.

A recent leak has added weight to the buzz surrounding the pricing of Microsoft’s new Xbox ROG Ally and Ally X handheld devices, along with their pre-order launch date. The Xbox ROG Ally is expected to have a price of €599, whereas the more advanced ROG Ally X will come with a steeper price of €899.

Pre-Order Launch Date

French leaker and news source from Dealabs, billbil-kun, has revealed that the pre-order launch for the Xbox ROG Ally series is set for August 20, 2025. This timing aligns perfectly with Microsoft’s Xbox Gamescom 2025 live stream, which will take place in Cologne, Germany, starting at 3:00 PM CEST.

The event, scheduled from August 20 to 24, will give excited fans a chance to try out the Xbox ROG Ally and Ally X, as mentioned in a blog post on Xbox Wire. During the Gamescom 2025 broadcast, pricing will be confirmed, the official release date will be announced, and pre-orders will start as the event gets underway.

Pricing Rumors Gained Credibility

Earlier this month, Spanish gaming insider @extas1s was the first to share news about the pricing for the Xbox ROG Ally and Ally X on their X account. This rumor gained more credibility when a recognized Spanish retailer briefly posted the prices on their website, although the listing was quickly removed.

Microsoft has not yet disclosed the precise release date for these handhelds, but the company hinted at a broad “Holiday 2025” launch window during their Xbox Games Showcase in June. The upcoming Xbox Gamescom 2025 broadcast is anticipated to finalize pricing, pre-order dates, and the official release date as the event kicks off.

Specifications and Features

The Xbox ROG Ally and Ally X are created in collaboration with Asus to provide a console-like gaming experience driven by a custom Windows 11 interface with Xbox integration. The standard ROG Ally is equipped with an AMD Ryzen Z2 A chip, 16GB LPDDR5X-6400 RAM, a 512GB SSD, and a 60Wh battery. Meanwhile, the ROG Ally X boasts a Ryzen AI Z2 Extreme chip, 24GB of LPDDR5X-8000 RAM, a 1TB SSD, and a robust 80Wh battery.

Both devices will sport a 7-inch 1080p 120Hz VRR-capable IPS display and will support Xbox Game Pass, Steam, Epic Games Store, and various other third-party platforms. However, some in the gaming community have expressed concerns about the €899 price tag, labeling it “the most expensive Xbox console ever.”

As a bonus for attendees at Gamescom 2025, they will have the opportunity to play titles like Hollow Knight: Silksong, Sea of Thieves, and Tony Hawk’s Pro Skater 3+4 at the ASUS ROG booth.

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