Key Takeaways
1. Microsoft allowed Asus to set the final prices for the ROG Xbox Ally handheld devices.
2. The ROG Xbox Ally X is priced at $999.99, targeted at performance-focused gamers, while the standard version is $599.99 for casual gamers.
3. The higher-priced model quickly sold out, but some believe supply may have been intentionally limited.
4. Concerns about the handhelds’ pricing and compatibility with all Xbox games have been raised by potential buyers.
5. Microsoft is working on new Xbox consoles, but their design and features remain uncertain.
Even after the launch of the ROG Xbox Ally, gamers are left with lingering inquiries about the handheld devices. While they do have Xbox branding, it remains uncertain whether Microsoft or Asus had the final say on specifications or pricing. In a recent interview with Variety, Xbox President Sarah Bond provided some clarity regarding the pricing of the ROG Xbox Ally.
Insight from Xbox’s President
Bond stated that due to Asus’ background in creating Windows gaming handhelds, Microsoft entrusted the company to “set the final prices of the devices.” She expressed that the $999.99 ROG Xbox Ally X is a good deal for those who really value performance. On the other hand, the ROG Xbox Ally priced at $599.99 caters to more casual gamers who might not need top-tier specs.
Sales and Supply Concerns
Despite worries about pricing, Bond highlighted the swift pre-order sales for the devices. The pricier version featuring the Ryzen AI Z2 Extreme processor quickly sold out on the Microsoft Store. However, some gamers think the companies might have purposely limited the supply. Other skeptics argue that even the ROG Xbox Ally may be too costly for what it offers.
The postponement of announcing the ROG Xbox Ally price at Gamescom raised some eyebrows. Pure Xbox talked about rumors that hinted at the possibility of subsidizing the costs. Manufacturers sometimes accept losses on hardware to gain profits from games and accessories later on. Unfortunately, this strategy didn’t materialize with this launch, resulting in the handhelds being pricier than anticipated.
Compatibility Issues
Some potential buyers are not only concerned about the prices of the Windows 11 handhelds but also about their inability to run all Xbox games, making them a questionable investment. Emulation might be a path Microsoft could pursue to address compatibility issues. Bond reassured fans that Microsoft is working on new Xbox consoles internally. However, with AMD seemingly at the forefront, it remains to be seen if these systems will resemble typical consoles.
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