Key Takeaways
1. Tesla has been vague about the sales numbers for the Full Self-Driving (FSD) package, with Elon Musk stating they are “much higher” than private estimates.
2. Lars Moravy, VP of Vehicle Engineering, revealed that the FSD acceptance rate has increased significantly, moving from below 10 percent to the “teens.”
3. The Model S and X have higher FSD adoption rates, with around 50% of buyers opting for the package.
4. More affordable models like the Model 3 and Y show lower adoption rates for the FSD package.
5. It’s uncertain if Tesla’s recent strategies, such as free trials and international expansion, will lead to increased interest in the FSD package.
Tesla has been pretty unclear about how many Full Self-Driving (FSD) packages it has sold. Elon Musk, the CEO, often mentions that the numbers are ‘much higher’ when he hears private estimates. These estimates usually come from independent trackers, regional guesses, or companies that analyze credit card transactions.
New Insights on Sales
For the first time, the car company is providing what looks like specific numbers. Lars Moravy, who is the Vice President of Vehicle Engineering, mentioned that the acceptance rate is ‘increasing a lot’. The take rate for the FSD package across all Tesla models has risen from below 10 percent to what he humorously called the ‘teens’. The Model S and X lead the way, with around half of their purchasers choosing the FSD package.
Adoption Rates of Different Models
From this information, it seems that the more affordable Tesla models, like the Model 3 and Y, show a lower rate of adopting the advanced driver assistance system. It looks like buyers of the higher-end models are more inclined to pay extra for this optional feature.
Even though Moravy’s information might suggest that FSD adoption is more common than people thought, it’s still unclear if Tesla’s recent initiatives, like offering free trials and expanding to new countries, will actually boost interest in the package.
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