Key Takeaways
1. Tesla is offering free color options in red, white, or blue for the 2026 Model Y, refreshed Model S/X, and Model 3 as part of an Independence Day promotion.
2. Buyers can receive discounts of $2,500 for the Ultra Red Model Y and Frost Blue Metallic Model X, and $1,500 for Pearl White Multi-Coat across all models (except Cybertruck).
3. The promotion runs from July 4th to July 14th, lasting ten days.
4. Tesla has previously used free color options as sales incentives, including a similar promotion in April to boost Q2 delivery figures.
5. Current demand for Tesla vehicles is low, making this promotion an opportunity for potential buyers.
Tesla is launching a special Independence Day promotion, offering customers a choice of free color options in red, white, or blue for the new 2026 Model Y, as well as for the refreshed Model S/X and the Model 3.
Savings on Color Choices
There are slight variations in colors across different models. Buyers of the Model Y who select the Ultra Red color will benefit from a $2,500 discount, and the same applies to those interested in the new Model X with Frost Blue Metallic. Additionally, the Pearl White Multi-Coat, available on all current Tesla models (except for the Cybertruck), offers savings of $1,500.
Duration of the Promotion
This Made in America free color promotion for the Model Y, Model S, Model X, and Model 3 will be available from July 4th to July 14th, lasting a total of ten days.
This isn’t the first instance of Tesla providing free color options valued up to $2,500 as a sales incentive. Back in April, the company introduced a 0% APR financing offer for the Model 3 and included free color options to boost Q2 delivery figures.
Previous Pricing Strategies
When Tesla reduced the price of the Model X to align with the government tax credit requirements, they also offered free paint options. Conversely, they have taken away free color choices for the Model 3 in China during a price cut campaign that was so effective it eliminated the need for extra promotions.
At present, there isn’t a strong demand for any of Tesla’s vehicles, including the Model Y, so potential buyers can take advantage of the free red, white, or blue color options until July 14.
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