Key Takeaways
1. Tesla is offering one year of free Supercharging with the purchase of a new Model 3 to boost declining sales in Canada.
2. The Model 3 and Model Y are Tesla’s bestsellers, but sales have been negatively impacted by higher prices due to tariffs and changing perceptions of Elon Musk.
3. The promotion includes a 3-month FSD trial for Model 3 purchases delivered by June 30, 2025.
4. Free Supercharging is only available for new Model 3 vehicles and cannot be transferred or applied to used cars or commercial vehicles.
5. The starting price of CA$82,600 for a Model 3 after tariffs may limit the effectiveness of the promotion in attracting buyers.
Tesla has recently introduced free Supercharging for a vehicle that hasn’t seen this offer much before, even though the deal was just found in its app code.
Marketing Tactics in Response to Sales Decline
With a significant decrease in sales in Canada, Tesla’s marketing team has decided to provide free Supercharging for a year with the purchase of each Model 3. This move hints at the potential reasons behind the weak sales figures that will be revealed in their Q2 report.
Bestsellers Under Pressure
The Model 3 and Model Y are the top-selling cars for Tesla and generate most of its income. The Model Y received an update launched in Q2, but the higher prices of Tesla cars in Canada because of tariffs, along with the changing public perception of Elon Musk’s political views, may have negatively impacted the Model 3.
New Offers for Customers
This situation might explain why Tesla is now offering a 3-month FSD trial alongside a year of free Supercharging for any Model 3 purchased and delivered by the end of the quarter, specifically June 30.
To be eligible for one year of free Supercharging, customers must order a new Model 3 and have it delivered by June 30, 2025. Tesla does not ensure availability or delivery by that date and will not make exceptions. The promotion is linked to your Tesla Account and cannot be transferred to another vehicle, person, or order, even if ownership changes. Used cars, business orders, and vehicles used for commercial purposes (like taxis, rideshares, and delivery services) are not included in this deal.
Restrictions on the Promotion
The free Supercharging offer for the Model 3 is only available for new vehicles, including those in its inventory that are still at pre-tariff prices.
Sadly, the starting price of CA$82,600 for a Model 3, which applies to deliveries after tariffs, isn’t very attractive for sales, so it remains uncertain how many Tesla enthusiasts in Canada will be swayed by the free charging promotion.
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