According to Bloomberg analyst Mark Gurman, 2025 is set to be a significant year for Apple. Gurman has a solid track record for providing accurate insights and leaks about Apple’s various products. His most recent edition of the Power One Newsletter discusses what we can look forward to with the iPhone, iPad, and Mac in 2025, offering a succinct overview of Apple’s plans along with some intriguing new details.
Upcoming iPhone Launch
The Apple product lineup for 2025 will kick off with the iPhone SE of 2025, codenamed V59. Rumors suggest that it will not be called iPhone SE 4 or iPhone SE 2025, but instead, it will be known as the iPhone 16E. While Gurman doesn’t specifically mention the name of this new budget-friendly iPhone, he does confirm that it will feature a redesign based on the iPhone 14, including Face ID and Apple Intelligence capabilities. The price is expected to increase slightly, but the older iPhone SE 2022 might still draw in customers in emerging markets, which may not please Apple, per Gurman.
New MacBook Air and iPads
Coming soon after the iPhone launch, likely in the first quarter but not in January, are the 13-inch and 15-inch MacBook Air models, codenamed J713 and J715. These are already in production and will feature the Apple M4 chip. Gurman anticipates that Apple will keep the M2 MacBook Air models available while replacing the current M3 versions with the new ones. Around the same time, new entry-level iPads (codenamed J481 and J482) are also expected, equipped with the Apple A17 Pro chip, 8 GB of RAM, and support for Apple Intelligence, matching the current iPad Mini’s capabilities.
Spring Product Releases
In spring, Apple is set to unveil two new iPad Magic Keyboards (R307 and R308) alongside refreshed iPad Air models, which will likely receive an upgrade to the Apple M4 chip, as an M3 launch wouldn’t be logical. This will bring the iPad Air models closer to the iPad Pro range. Gurman notes that the iPad Pro will not see an upgrade until the Apple M5 is released, either late in 2025 or early in 2026. The model numbers for the iPad Airs set for 2025 are J607, J608, J637, and J638.
Upgrades Coming for Mac Studio and More
A Mac Studio upgrade is on the horizon for the first half of 2025, featuring either the M4 Max or M4 Ultra chip, which would put it ahead of the Mac Mini with its M4 Pro chip. Gurman also mentions a new version of the Mac Pro, though details remain unclear. The AirTags 2 (codenamed B589), which have been discussed multiple times, are also expected to launch soon after the spring announcements. New MacBook Pro M5 models might debut at the end of 2025, but a significant redesign is likely postponed until 2026, which marks the 20th anniversary of the MacBook Pro.
Excitement in September
September, traditionally known as Techtember, will likely be busy for Apple, featuring new iPhones and Apple Watches. Gurman suggests that this year could include surprises, with a redesign for both the Apple Watch SE and the iPhone 17 lineup. He hints that Apple could call the new ultra-slim iPhone 17 either the “iPhone Air” or “iPhone 17 Air.” This model is expected to utilize Apple’s first in-house modem and could pave the way for future foldable devices, as thinner components are necessary for that. The iPhone 17 Air should feature the Apple A19 SoC, and it might rely on a sensor for its camera, similar to the iPhone SE.
Health Features on the Apple Watch
Gurman envisions a fresh aesthetic for the Apple Watch SE, although specifics are still vague. Meanwhile, the Apple Watch Series 11 and Apple Watch Ultra 3 are likely to receive significant hardware upgrades while maintaining their current designs. The Ultra Watch is anticipated to include satellite connectivity and 5G RedCap access, and both the Series 11 and Ultra 3 models are expected to finally feature high blood pressure detection. In the long run, Apple plans to enhance the health functionalities of its smartwatches and implement an AI-based training system.
Updates and Future Products
Gurman also foresees updates for long-overdue products like the HomePod mini and Apple TV Box in the latter half of the year. However, prospects look less bright for the Apple Vision Pro, which seems unlikely to receive a successor soon. There are indications of a second-generation model in 2026 using the Apple M5, but a more affordable, simplified version (codenamed N107) is seen as more probable. Smart glasses reminiscent of Ray-Ban Meta might also be on the table, but not until 2026.
One lingering question is about the new smart home tablet, which has been mentioned in various reports. Initially expected to launch in early 2025, it now seems delayed due to software issues (codenamed Pebble), which will integrate closely with iOS 18.4 or even iPhone 19, based on a refined version of Siri. Consequently, this AI hub is now likely pushed to the second half of 2025 or possibly early 2026, when both a more advanced Siri and a Face ID-enabled doorbell might be introduced.
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