Samsung’s The Frame Pro TV Launches at $2,199 Starting Price

Key Takeaways

1. Pricing and Sizes: The Frame Pro is available in 65”, 75”, and 85” sizes, priced at $2,199, $3,199, and $4,299 respectively.

2. Wireless One Connect Box: The Frame Pro features a Wireless One Connect Box that connects the TV without cables, operating within a 30-foot range.

3. Enhanced Display Features: The TV includes a Neo QLED 4K display, an anti-reflection Matte Display, and ArtfulColor Validation from Pantone.

4. Smart Features: It has a motion sensor to turn on the TV when someone enters the room and a brightness sensor to adjust display settings based on surrounding light.

5. Regular Model Update: The standard The Frame TV for 2025 has updated sizes and prices, starting at $899 for the 43” model and up to $1,799 for the 65” model, maintaining a QLED 4K display and introducing dynamic refresh rate support for select sizes.

Back at CES 2025, Samsung unveiled The Frame Pro as a more upscale version of The Frame lifestyle TV. However, the company didn’t disclose the price at that time, and it’s only now that pre-orders have opened.

Pricing and Sizes

The Frame Pro comes in three sizes — 65”, 75”, and 85” — with prices set at $2,199, $3,199, and $4,299 respectively. This new Art TV features a Neo QLED 4K display, which enhances picture clarity, along with a 144Hz refresh rate perfect for gaming.

Key Features

One of the main improvements of The Frame Pro is the Wireless One Connect Box. Unlike its non-pro counterpart that uses a cable to connect the One Connect Box to the TV, the pro version utilizes a wireless link. This box operates within a range of 30 feet, meaning the TV only shows its power cable. Additionally, the TV is equipped with a motion sensor that powers it on when someone walks into the room, and a brightness sensor that modifies the brightness and color based on the surrounding light.

Samsung claims that The Frame Pro includes an anti-reflection Matte Display and ArtfulColor Validation from Pantone, making it the first Art TV in the world to feature this. Similar to the standard The Frame, the pro version offers interchangeable bezels in various colors and styles. It runs on One UI Tizen and will receive software updates for seven years, just like Samsung’s top-tier smartphones.

Regular Model Update

In addition to The Frame Pro, Samsung has also updated the standard The Frame TV for 2025. It will be offered in four sizes, starting at $899 for the 43” version and going up to $1,099 for the 50” model. The prices for the 55” and 65” models are $1,299 and $1,799 respectively. Notably, last year’s The Frame TV was available in 75” (currently on Amazon for $1,997.99) and 85” sizes as well.

The 2025 version of The Frame TV features a QLED 4K display, a 144Hz refresh rate, and dynamic refresh rate support (available only in the 55” and 65” models). It has a wired One Connect Box and uses the same NQ4 AI Gen3 Processor as the pro model for improving content to 4K. Plus, users can access over 3,000 artworks from the Art Store.

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