Samsung Unveils New XR Platform at Galaxy Unpacked 2024

Samsung Unveils New XR Platform at Galaxy Unpacked 2024

At its recent Galaxy product launch event in Paris, Samsung outlined its roadmap for the eagerly awaited XR project but did not reveal the actual headset. While the event introduced new items like the Galaxy Ring, Watch Ultra, and foldable phones, details about the XR headset remained undisclosed.

Promising Update from Samsung

Samsung did, however, offer an encouraging update. TM Roh, president of Samsung’s mobile division, announced the forthcoming release of “a brand new XR platform later this year.” This came as a surprise given that earlier reports had suggested a launch in the first half of 2025.

Rick Osterloh, Google‘s senior vice president, also spoke about their close partnership with Samsung and Qualcomm on “the next generation of devices” and heralded an “exciting new era in mobile computing.”

Focus on User Experience

Samsung first introduced its mixed reality project over a year ago, emphasizing deep integration with mobile phones. In a pre-event interview, Patrick Chomet, Samsung’s executive vice president, stressed the importance of user comfort, optical quality, and artificial intelligence in developing this technology. Chomet believes AI will be pivotal in making XR genuinely user-friendly.

Reports indicate that Samsung’s XR headset will compete directly with Apple’s Vision Pro. It aims to fuse VR and AR by delivering mixed reality experiences with high-resolution displays, all at a more accessible price point.

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