Samsung TVs Upgrade with Smarter Bixby Voice Assistant Update

Key Takeaways

1. Samsung is launching an update for its 2025 TVs to improve Bixby, its voice assistant, making user interactions easier.
2. The updated Bixby features more natural dialogues and the ability to ask relevant follow-up questions, enhancing user experience.
3. Bixby is now powered by generative AI, allowing users to search for content and ask general knowledge questions with displayed answers.
4. The rollout begins in South Korea, with availability in the US by early August and in European countries by the end of the month.
5. The update applies to 2025 Neo QLED, QLED, OLED, and The Frame TVs, with a Vision AI update planned for compatible models in October 2025.

Samsung is starting to launch a new update for its 2025 TVs that’s expected to enhance the performance of Bixby, which is their voice assistant, making it easier for users to interact with their TVs.

New Features of Bixby

Samsung states that Bixby now engages in “more natural” dialogues, capable of asking relevant follow-up questions. You can activate Bixby either by using a voice command or by pressing the microphone button. The assistant is said to better grasp the context of user commands. Additionally, Bixby has been integrated into the Click to Search feature, enabling users to inquire about a show or actor simply by asking.

Generative AI Integration

According to Samsung, the upgraded Bixby is driven by generative AI technology. Users can not only search for content using prompts like “Suggest a good movie for night viewing,” but they can also ask general knowledge questions, such as “What is the height of Mount Everest?” and see the answers displayed on the TV screen. Furthermore, Bixby can be used to manage connected smart home devices.

Rollout Schedule

The gradual rollout of the enhanced Bixby is beginning in South Korea. Following this, it will be available to users in the US starting in early August, and will also reach European countries including Spain, France, Italy, and Germany by the end of the month. Samsung has confirmed that the update will be applicable for the 2025 Neo QLED, QLED, OLED, and The Frame TVs (50-inch 2025 The Frame currently priced at $997.99 on Amazon). Additionally, the company has shared that a Vision AI update will be released for compatible models in October 2025.

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