1. The Frame Pro features an upgraded Glare Free technology, higher refresh rates (up to 240Hz DLG support), and enhanced connectivity options, including eARC support for the Micro-HDMI port.
2. AI features like Samsung Vision AI Companion, Microsoft Copilot, Perplexity, and AI Sound Controller Pro are now integrated into both The Frame and The Frame Pro.
3. The Frame Pro is available in multiple sizes (65”, 75”, 85”) with bundled savings, while The Frame will offer additional bezel options and size choices, both shipping with an upgraded One UI Tizen OS and 7 years of updates.
Samsung Unveils New 2026 Art TV Series
Samsung has launched their updated *The Frame* and *The Frame Pro* smart TVs for the new year, 2026. These new models keeps some feature from previous year but also adds lots of new options and sizes. If you’re someone who loves art and look for multi-purpose tvs, you’ll find these models quite promising. Samsung aims to blend a art gallery experience with top technology.
Features of The Frame Pro
Samsung confirms The Frame Pro will still have the Neo QLED 4K display plus the Wireless One Connect Box for easier cable management. But now it gets a improved Glare Free technology which helps reduce reflections on the screen, making artworks look more real and vibrant. And, if you like to game, the Micro-HDMI port on the rear has support for eARC now, so you can connect it to a sound bar and enjoy better audio. It also supports Motion Xcelerator 144Hz for smoother gaming, and DLG 240Hz, which raises the refresh rate to 240Hz with a compatible PC — but it might lower resolution at same time.
AI and Smart Features
- Samsung Vision AI Companion allows users to ask the TV questions and get answers using Bixby.
- Microsoft Copilot and Perplexity can be used through dedicated apps.
- AI Sound Controller Pro gives the power to control background sounds—like voices or effects—independent of each other.
- AI Soccer mode optimizes the viewing and sound experience during football games.
Pricing and Availability
Available sizes for The Frame Pro are 85”, 75”, and 65”, priced at $3,999.99, $2,799.99, and $1,999.99 respectively. A 55” model is also expected soon but the price is not announced yet. Samsung offers discounts up to $800 when buying bundles that include a sleek white bezel and a Q-Symphony Ultra Slim Soundbar. These bundles also come with a 1-year Art Store Subscription and 2 years of Samsung Care+ warranty.
Design and Build of The Frame
The regular The Frame stays slim with its built-in connections, and Samsung added back cable stoppers that make it easier to connect or disconnect cables without removing the TV from the wall. It now also features the improved Glare Free technology, just like the Pro model and supports DLG 240Hz for smoother images. The design options include multiple bezel styles—both simple and decorative. Buyers will also have access to upgraded One UI Tizen OS, with Samsung promising 7 years of software updates. When released, the 55” version will be available along with the larger sizes, but pricing info hasn’t been shared yet.
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