RX 9070 XT Beats RTX 5070 Ti by 200% in Australia Sales

Key Takeaways

1. AMD is focusing on the affordable RX 9000 series instead of flagship RDNA 4 GPUs to regain market presence lost to Nvidia.

2. The RX 9070 XT has significantly outperformed the RTX 5070 Ti in Australia, outselling it by over 200%.

3. Despite claims of low market share for AMD, the actual division may be more favorable to AMD than reported, with a 44% market share in Australia.

4. RX 9000 GPUs have not seen significant price reductions, indicating strong demand and sales performance.

5. The RX 9060 XT and RX 9070 XT are top sellers on Newegg, with AMD occupying seven out of the top ten GPU spots, though Nvidia still leads on Amazon’s best-sellers list.

When AMD made the choice to bypass the flagship RDNA 4 GPUs and focus on the more affordable RX 9000 series, many saw it as Team Red’s strategy to regain some market presence lost to Nvidia. This approach appears to be effective for AMD in certain areas, as reported by Hardware Unboxed (HU) in a recent video, which indicates that the RX 9070 XT has significantly outperformed the RTX 5070 Ti in Australia.

Insights into the Australian Market

The video from HU provides valuable insights into the Australian DIY gaming PC landscape. Furthermore, it serves as a cautionary note against taking GPU market share claims from firms like Jon Peddie Research (JPR) too lightly.

JPR claimed last month that in Q2 2025, Nvidia GeForce GPUs represented 94% of the AIB cards sold, while AMD only managed to capture 6%. However, HU argues that the true global market share division between Nvidia and AMD might actually favor AMD more than perceived.

Sales Performance of RX 9000 GPUs

According to one of HU’s retail sources in Australia, the RX 9070 XT has outsold the RTX 5070 Ti by more than 200% over the last six months. The RX 9070 had a 70% lead on the RTX 5070, and the RX 9060 XT saw an impressive 100% advantage over the RTX 5060 Ti. Additionally, HU states that for the upcoming RTX 50 and RX 9000 GPUs, Nvidia holds 56% of the market share in Australia, compared to AMD’s 44%.

Taking all GPUs into account, including older models like the RTX 4060, Nvidia and AMD together represent about 70% and 30% of total GPU sales in Australia, respectively.

Pricing Trends and Market Reactions

HU also highlighted an interesting observation regarding the RX 9000 GPUs’ pricing. Models like the RX 9070 and RX 9070 XT have not experienced significant price reductions. In fact, many RX 9070 XT GPUs in the US are still being sold at prices above the official MSRP. This suggests that AMD is not feeling the need to discount prices due to low demand to clear inventory.

In simpler terms, if the RX 9000 cards were struggling in sales, as JPR suggested with a supposed 2% drop in AMD’s market share compared to Q1 2025, we would likely see AMD slashing prices to stimulate sales, similar to their actions with the RDNA 3 RX 7000 series.

It’s important to note that HU’s data is specific to retailers in Australia and may not apply to markets such as Japan, Korea, Europe, or the US, where conditions could vary greatly. However, in the US, AMD appears to be faring better than what JPR’s research may imply.

Popularity on Online Retail Platforms

As of the current moment, the RX 9060 XT and RX 9070 XT hold the top two spots on Newegg’s best-selling GPU list. In fact, among the top ten GPUs, the RX 9070, RX 9070 XT, and RX 9060 XT collectively occupy seven positions. The only Nvidia GPUs in the top ten are the RTX 5070 at 3rd, the RTX 5070 Ti at 4th, and the older RTX 3060 at 5th.

On Amazon’s best-sellers list, Nvidia appears to be doing better. Nevertheless, AMD’s RDNA 4 RX 9000 GPUs still manage to secure at least four spots in the top ten, with the remainder largely consisting of the RTX 50 series cards. For example, the XFX Radeon RX 9060 XT OC is ranked 4th, while the Asus TUF RTX 5070 Ti holds the top position.

In conclusion, it seems that AMD has successfully sold a substantial number of RX 9000 GPUs, and there are no signs of demand slowing down. If the company can sustain this success into their next generation, where they plan to re-enter the high-end segment, we could witness a significant impact on Nvidia’s share of the DIY gaming market.

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