Redmi, a sub-brand of Xiaomi, recently unveiled its latest smartphone series named the “Turbo.” This launch marks a strategic shift in Redmi’s approach for the new decade, focusing on delivering high-performance features typically found in flagship devices to the mid-range market.
Redmi's New Strategy
Redmi’s brand manager, Wang Teng, has outlined the company's vision for the upcoming years. The K series will maintain its reputation for offering premium flagship capabilities, while the newly introduced Turbo series strives to set new standards in mid-range performance. The existing Note series will concentrate on delivering a balanced mid-range experience enriched with flagship-like attributes, whereas the numbered series will target the entry-level segment.
Addressing the Performance Gap
Wang Teng highlighted the noticeable performance disparity between current mid-range smartphones and flagship models. Given the critical role performance plays in user satisfaction, there remains a scarcity of options that excel in this aspect within the mid-range price range. The Turbo series from Redmi is designed to address this gap by making flagship-level performance more attainable for a wider audience.
