Key Takeaways
1. Pokémon Presents on February 27th is expected to reveal new games, including a rumored Gen 10 title.
2. Some fans feel neglected regarding the 40th anniversary of Zelda, as there hasn’t been much celebration without a new game announcement.
3. The Pokémon Company actively markets its brand with significant campaigns, while Nintendo tends to celebrate anniversaries differently and focuses on high-quality game releases.
4. There are low expectations for major Zelda announcements during its 40th anniversary, and fans are eager for potential remakes of classic games like Ocarina of Time.
5. Future Zelda titles may explore new open worlds, with hints from producer Eiji Aonuma about upcoming developments impacting the franchise.
Pokémon Presents is set for February 27th, and it is expected to showcase several new games, including a rumored Gen 10 title. On the other hand, some fans feel neglected, especially since there hasn’t been much celebration for the 40th anniversary of Zelda. Former Nintendo marketers Kit and Krysta pointed out that the company celebrates anniversaries differently.
Nintendo’s Celebration Approach
In a recent podcast, the ex-employees shared that without a new game announcement, Nintendo tends to overlook celebrating its franchises. If a new Zelda game was in the works, there might have been more emphasis on the series during this anniversary. This approach is different from how The Pokémon Company marks important milestones.
The Pokémon Company vs. Nintendo
Even though Nintendo owns a third of The Pokémon Company, the two often operate as separate entities. The Pokémon Company regards its brand as a “cultural lifestyle phenomenon” and spends heavily on marketing campaigns even before a new game is launched. They are preparing for a big 30th anniversary Pokémon Presents filled with announcements.
Krysta Yang mentioned that her former employer doesn’t value brand managers. She has repeatedly proposed that specific individuals should be responsible for managing intellectual properties like Mario and Zelda. However, Nintendo believes that creating high-quality games is the most effective way to promote its franchises.
Anticipation for Zelda’s Future
Sadly, it appears that a new adventure featuring Link will not be revealed during the 40th anniversary of Zelda. Kit Ellis suggested that there are unlikely to be major announcements for the Switch or Switch 2 in the coming week. Still, rumors about ongoing development of new titles continue to circulate.
Fans are eager for a remake of Ocarina of Time, which was first released in 1998 for the Nintendo 64. Although the classic game can be played on Nintendo Switch Online, its graphics are beginning to feel outdated. Other potential remakes for the Switch 2 might include The Wind Waker and Twilight Princess.
While a new film is set to premiere in 2027, it’s uncertain when the next mainline Zelda game will be released. There’s talk that Link might venture beyond Hyrule and explore a brand-new open world different from Tears of the Kingdom. In December, series producer Eiji Aonuma hinted that Hyrule Warriors: The Age of Imprisonment could impact the future game.
Kit & Krysta YouTube.
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