Panasonic Promotes Lumix S9 with Nikon Photos, Issues Apology

Panasonic Promotes Lumix S9 with Nikon Photos, Issues Apology

The Panasonic Lumix S9 lightweight and compact camera was introduced last week in China. However, it was discovered that the company had mistakenly used images captured by a Nikon camera in their promotional materials for the compact mirrorless camera. This misleading representation led to significant backlash, prompting Panasonic to issue an apology.

Promotional Image Mix-up

The disputed images, totaling about two, were taken by the Nikon Ambassador camera. These photos, which have since been removed, appeared on Panasonic’s official website, leading to public outcry over the misleading act. Panasonic acknowledged the mistake in an official statement, explaining that it had used stock image services or authorized images to promote the Lumix S9 without verifying their appropriateness for the context.

Panasonic further mentioned that it has taken the feedback from users who pointed out the issue seriously and has updated the page to improve clarity. Panasonic also offered sincere apologies for any inconvenience this incident may have caused to users, fans, and camera enthusiasts.

Specifications and Features

The Panasonic Lumix S9 was launched as a compact full-frame mirrorless camera, priced at 10,999 yuan ($1,520) in China. It was marketed as the lightest model in its category, weighing a mere 403 grams. The camera features a free-flip screen, allowing for flexible shots from various angles. It boasts a 24.2 MP full-frame CMOS sensor that supports dual native ISO, 6K OpenGate, and 4K 60p (approximately 1.5x crop capability).

The compact LUMIX S9's lightweight of 403 grams is complemented by a flexible shooting setup due to its free-flip screen. It also has an elegant design and is available in several color options, enabling users to effortlessly create high-quality original photos and videos that can be shared directly without needing PC editing.

Advanced Capabilities

The Lumix S9 includes 5-axis body stabilization and phase focus functions, which significantly reduce blur from handheld shooting and ensure stable shots in various scenarios. The camera body also features a new LUT dedicated button for quickly accessing the real-time LUT filter function, with several LUT filters available for selection.

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