Nintendo May Lose $50 Per Switch 2 Sale with Rising Memory Costs

Key Takeaways

1. Sales of the Switch 2 have reached 17.4 million units, but rising memory costs could threaten Nintendo’s profits.
2. Nintendo’s net income from April to December 2025 increased by 51.3% compared to the previous year, despite rising component costs impacting profit margins.
3. Analysts predict that if DDR5 memory prices rise significantly, Nintendo could face losses of $35 to $50 per console sold by the end of 2026.
4. Nintendo’s President, Shuntaro Furukawa, is considering price increases for the Switch 2 to counteract rising manufacturing costs but has not made any decisions yet.
5. Investors are looking forward to upcoming game releases, with expectations for a Nintendo Direct event to showcase new titles, especially a new 3D Mario or Zelda game.


Sales for the Switch 2 have been quite impressive, hitting a total of 17.4 million units recently. However, the increasing costs of memory could pose a threat to Nintendo’s strong earnings. One analyst estimates that if these prices stay the same, the company might face a loss of up to $50 for every console sold by the end of 2026.

Financial Report Insights

As highlighted by Nintendo Patents Watch, various Japanese outlets have reported on the most recent financial results. Nikkei Shimbun disclosed that the company’s net income from April to December 2025 has surged by 51.3% compared to the previous year. Nevertheless, the rising costs of components might soon reduce the profit margin on their new handheld device.

Profitability Challenges

Sources referenced in the article indicate that tariffs have already started to impact profits to a certain extent. With a lower price for the Switch 2 in Japan also contributing, the console is seen as “profitable by a deficit.” Despite this, an analyst from USB Securities believes the system currently maintains a gross profit margin of $23 for each unit sold. If the price of DDR5 memory continues to climb, that could change quickly.

USB Securities predicts that the cost of the memory modules for the handheld will increase from $46 to $120. Should this happen before 2026 wraps up, it could lead to losses of $35 to $50 on every unit sold.

Management’s Response

Nintendo’s President, Shuntaro Furukawa, addressed worries related to the additional manufacturing costs. Increasing the price of the Switch 2 is one possible solution to mitigate these losses. Furukawa mentioned he is keeping a close eye on “sales trends and profitability,” yet “Nothing is being decided at the moment.”

The executive implied that the company is prepared to accept a “temporary deficit.” He expressed hope that the shortage of memory supplies will improve sooner than anticipated, even though forecasts suggest it might persist until 2028. Hideki Yasuda from Toyo Securities also believes that long-term agreements with suppliers like SK Hynix will protect Nintendo in the upcoming fiscal period.

Upcoming Game Releases

Naturally, the Japanese gaming powerhouse does not solely rely on hardware for revenue. Worried investors are eagerly anticipating the next lineup of Switch 2 games. A rumored Nintendo Direct in early February is expected to highlight third-party games. However, only a new 3D Mario or Zelda title might silence the criticism regarding the current lack of standout exclusives.

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