Masahiro Sakurai Discusses Generative AI in Game Development

Key Takeaways

1. Longer Development Times: Expectations for better graphics and gameplay have led to extended game development periods.

2. Debate on Generative AI: Generative AI could speed up development, but opinions are mixed on its use in game creation, with concerns about reliance on technology over human creativity.

3. Concerns from Nintendo: Nintendo reassures fans that generative AI won’t be used for first-party game assets, citing worries about intellectual property rights.

4. Need for Efficiency: Sakurai acknowledges the need for more efficient development processes, suggesting AI could help with simple tasks to reduce workload.

5. Anticipated Releases: Upcoming titles like Kirby Air Riders and Metroid Prime 4 are set for 2025, highlighting ongoing frustrations with long development timelines.


Expectations for new and exciting gameplay, along with better graphics, have resulted in longer times for developing games. Generative AI has the potential to speed up this process, but it’s a topic that has stirred up debate in the gaming world. Masahiro Sakurai, the mind behind beloved Nintendo games like Super Smash Bros. and Kirby’s Dream Land, recently shared his views on this technology.

A Mixed Message

Interestingly, the machine translation of a recent Japanese article created some confusion. In his interview with ITmedia, Sakurai refrains from saying whether he will use generative AI in his work. He does mention that big studios are having trouble with games that keep expanding in scope. At the same time, smaller companies with limited budgets are at risk of falling behind their wealthier rivals.

Concerns Among Gamers

Generative AI is appealing since it can lessen the workload, yet gamers worry that developers might lean on it too much instead of human creativity. Shuntaro Furukawa, the President of Nintendo, has previously reassured fans that generative AI won’t be used to create assets for first-party games. The company also has worries about the intellectual property rights that these technologies could complicate. Nintendo faced allegations of using AI to produce billboards for Mario Kart World, but they strongly refuted these claims.

Productivity and Sustainability

Sakurai might be more open to using AI to boost productivity at work. Simple tasks like scheduling can help make game development more efficient. Otherwise, he feels that the current development process is “too time-consuming and unsustainable.”

Gamers often voice their frustration when titles are in development for years without any visible progress. Since the announcement of Metroid Prime 4: Beyond in 2017, owners of the Switch and Switch 2 have been left with a vague 2025 release timeline. Games from outside Japan are also taking longer to arrive, with the much-anticipated GTA 6 being a prime example. Development teams need to discover ways to work more efficiently, but Sakurai doesn’t have any quick solutions to this dilemma.

Upcoming Titles

Kirby Air Riders is the next highly awaited title from Sakurai’s repertoire of Nintendo games. Similar to Metroid Prime 4, fans only know that it is set for a projected release in 2025.

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