Apple’s iPhone 15 tops global smartphone sales in the third quarter of 2024, with the iPhone 15 Pro Max and iPhone 15 Pro following closely behind, according to Counterpoint Research data. This quarter marks a significant milestone, as it's the first time that Pro models accounted for half of all iPhone sales in a third quarter.
Samsung's Performance
Samsung’s Galaxy S24 has remained within the top 10 for three consecutive quarters, marking the first time since 2018 that a Galaxy S model has achieved this feat. Collectively, the top 10 smartphone models represented 19% of total smartphone sales worldwide in Q3 2024.
Brand Distribution
Apple secured four positions in the top 10, while Samsung claimed five spots, and Xiaomi captured one. The lineup has not changed significantly from last year, indicating that consumer preferences are relatively stable. A noticeable trend is the increasing interest in premium smartphones, as evidenced by the narrowing gap between the standard and Pro iPhone models. Apple’s marketing strategies, varied payment options, and trade-in promotions have made the latest iPhones more accessible to a broader audience, particularly in emerging markets.
Xiaomi's Position
The Galaxy S24 from Samsung also achieved impressive results, thanks in part to its emphasis on GenAI features that attracted customers. The Galaxy A series, recognized for its budget-friendly pricing and extended software support, secured four positions in the top 10, largely due to its popularity in developing markets and a focus on affordable options. Xiaomi’s Redmi 13C maintained its place in the top 10 owing to its low cost and superior features compared to the previous Redmi 12C model.
Overall, the iPhone 15 series dominated the global smartphone market in Q3 2024, driven by robust demand and innovative features. Samsung’s Galaxy S24 and Galaxy A series performed admirably, bolstered by their strong brand image and diverse product offerings.
