Key Takeaways
1. IKEA has launched a unique bed called The Phone Sleep Collection designed to help customers reduce smartphone use at night in the UAE.
2. Customers can obtain the bed with a purchase of over Dhs 750 (approximately $204) that includes at least one item from the Complete Sleep Collection.
3. The bed features a built-in NFC chip that tracks smartphone usage; users can earn a Dhs 100 (~$27) gift voucher for keeping their phone in the bed for seven hours each night for a week.
4. The bed requires assembly by the customer and consists of a plastic frame and mattress, but does not include a small pillow or duvet shown in promotional materials.
5. It is currently unclear if IKEA will expand this initiative to other regions beyond the UAE.
IKEA is now offering beds designed for smartphones in the United Arab Emirates (UAE). This initiative is part of a broader effort to assist customers in enhancing their sleep quality by reducing the time spent on their phones.
A Unique Offer
The tiny IKEA bed has been promoted on the company’s UAE YouTube channel and is called The Phone Sleep Collection. Shoppers can acquire this product when they make a purchase exceeding Dhs 750 (approximately $204) at any of the brand’s locations in the region. Additionally, their shopping cart must include at least one item from the IKEA Complete Sleep Collection, which features a variety of sheets, pillows, and duvets offered by the brand.
How It Works
Moreover, the IKEA bed comes equipped with a built-in NFC chip, which tracks how long the smartphone stays ‘snuggled in’. If customers manage to keep their phone in the bed for seven continuous hours each night over the span of a week, they will receive a Dhs 100 (~$27) IKEA gift voucher. It’s important to point out that there doesn’t seem to be any charging capability incorporated within the product itself.
Product Details
The advertisement for the Phone Sleep Collection smartphone bed indicates that it consists of multiple parts and must be assembled by the user, similar to the brand’s regular furniture. The kit appears to have a plastic frame and mattress, although the small pillow and duvet featured in the video do not seem to be part of the package. It remains uncertain if IKEA plans to expand this campaign to other areas in the future.
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