Key Takeaways
1. Global smartwatch shipments increased by 8% in 2Q2025, ending a five-quarter decline.
2. Huawei’s smartwatch shipments rose by 52% year over year, allowing it to surpass Apple in market share.
3. Apple’s market share decreased by 3%, while Samsung’s Galaxy Watches shipments also fell by 3%.
4. Xiaomi saw a 38% growth in smartwatch shipments, but Samsung remained in the top 5 for market share.
5. China achieved the top position in smartwatch shipments and market share, indicating a rising demand for smartwatches priced between $100 and $400.
The global shipment of smartwatches saw a rise of +8% during the second quarter of 2025 (2Q2025), marking a positive turn after five quarters of declines.
Growth in Huawei’s Shipments
Huawei experienced a significant increase in its advanced wearables, with shipments rising by 52% compared to 2Q2024. In contrast, Apple’s market share fell by 3% year over year. Samsung also witnessed a decrease, with its Galaxy Watches shipments dropping by 3%. On the other hand, Xiaomi enjoyed a notable growth of 38% in its watch shipments, though Samsung still managed to maintain its position among the top 5 worldwide in market share.
Huawei Takes the Lead
With its market share climbing to an impressive 21%, Huawei has overtaken Apple, which holds 17%, marking a historic moment for the company as a smartwatch manufacturer.
For the first time, China has secured the top position in both shipments and market share regionally in 2Q2025. This trend may indicate a growing interest in smartwatches priced between $100 and $400, as suggested by Counterpoint Research.
Future Prospects for Smartwatches
Looking ahead, Huawei seems poised for further success in the smartwatch market in 3Q2025 with the upcoming release of the Watch GT 6. However, Apple is expected to respond with its soon-to-launch Watch 10 series.
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