Google Nest Doorbell and Camera Subscription Price Increases 66%

Key Takeaways

1. Nest Aware Subscription Benefits: The subscription enhances Nest Doorbell and security cameras with event-based alerts and video clip storage for 30 or 60 days, depending on the plan.

2. Price Increase: The monthly cost for the basic Nest Aware subscription has risen to $10, a 66% increase, while the premium plan costs $20/month, a 50% increase.

3. Limited Storage Without Subscription: Without a Nest Aware subscription, users can only store video clips for three hours.

4. Single Fee for Multiple Cameras: The Nest Aware subscription fee is a one-time charge, regardless of the number of cameras in use.

5. Alternative Options Available: There are alternatives to Nest that do not require a subscription, such as the Netatmo Video Doorbell and Eve Home’s cameras using Apple HomeKit Secure Video.


The well-known Nest Doorbell and Nest security cameras are much more effective when paired with the Nest Aware subscription. This subscription provides several benefits, such as event-based alerts and the ability to save video clips for either 30 or 60 days, based on which plan you choose. The pricier option also offers continuous video history for the last ten days for compatible cameras. Without a subscription, users can only store video clips for a mere three hours.

Price Changes for Subscriptions

Not too long ago, Nest Aware cost $5 and then $6 a month. However, Google has now raised the price of the less expensive subscription to $10 monthly or $100 annually – marking a whopping 66% increase. For those who want to keep 60 days of video history rather than just 30 and need access to continuous recordings from the last ten days, they’ll have to cough up $20 each month or $200 yearly, which is a 50% jump. Google emphasizes that this fee is just paid once, no matter how many cameras are in use.

Consider Alternatives

Google has once again shown that consumers should tread carefully when buying products that rely on cloud services. There are plenty of alternatives available that either don’t require a subscription or can use an existing one. For instance, the Netatmo Video Doorbell saves video clips onto a microSD card instead of using the cloud. On the other hand, cameras from Eve Home utilize Apple HomeKit Secure Video, which enables clips to be stored in iCloud, and this is possible with the most basic iCloud plan at just $0.99 a month.

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