Google Mocks Apple for iPhone 17’s Pixel Feature Copying

Key Takeaways

1. Google’s ‘#BestPhonesForever’ campaign features humorous clips comparing Pixel and iPhone.
2. The latest clip mocks the iPhone for adopting Pixel features years later, hinting at the iPhone 17 redesign.
3. The iPhone 17 is rumored to include a camera bar, a feature already present in Pixel phones.
4. The ad highlights feature comparisons, noting that Night Mode, Magic Eraser, and widgets were introduced by Pixel before iPhone.
5. The lighthearted nature of the ad has been well-received, showcasing friendly competition in the smartphone industry.


Google has been putting out short clips as part of their ‘#BestPhonesForever’ marketing campaign on their Made by Google YouTube channel. These clips usually feature a dialogue between a Pixel and an iPhone. The newest clip mocks the iPhone for adopting Pixel features only after several years and hints at the forthcoming iPhone 17 and its expected new look. The iPhone 17 series is rumored to have a camera bar similar to those found on Pixel phones.

Video Details

The brief clip is called ‘Responding to the Rumors’ and presents a Pixel phone and an iPhone engaging in a podcast-style discussion. The Pixel phone kicks things off by addressing the rumors regarding the iPhone 17 series redesign, which is said to include a camera bar at the top, a feature that has been a mainstay in Pixel phones for a long time. The iPhone then interjects, saying, “isn’t it wild, can you picture me, doing the same thing you did first, years later?”

Feature Comparisons

Following that, the iPhone brings up Night Mode, a feature that was introduced in Pixel phones years ago as Night Sight. In the same vein, the Pixel had Magic Eraser, and three years later, the iPhone introduced Clean Up. Lastly, the iPhone points out widgets, a feature that Android has had since the very first version.

Final Thoughts

The Pixel then stresses that the redesign rumors are merely that—rumors—which the iPhone immediately echoes back in the same rhythm. The Pixel phone responds with, “Oh come on!” The lighthearted ad appears to be well-received, as the comments section shows a similar vibe.

In the world of smartphones, innovation and creativity are key, so it’s not unusual for companies to borrow features from each other. Many in the smartphone industry try to mimic Apple’s design, hardware, and software features too. This kind of friendly rivalry is always beneficial for consumers.

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