Fitbit Air Launches at $99 for iPhone Users

Key Takeaway

1. Fitbit Air is an affordable, versatile fitness wearable with a hidden sensor insert, offering up to one week of battery life.
2. It includes essential health sensors like SpO2, skin temperature, and motion sensors to track sleep, calories, exertion, and steps without requiring a subscription.
3. Premium AI-driven features such as guided meditations, detailed sleep analysis, and personalized coaching are available through Google Health Premium at an additional cost.
4. The device is waterproof, compatible with both iPhone and Android, and comes with a free three-month Google Health Premium trial for pre-orders.

Introduction to Fitbit Air by Google

Google has recently introduced a new fitness wearable called Fitbit Air, which is aimed to compete with other popular devices like Whoop 5.0. It is positioned as an affordable option in the fitness wearable market, similar to the Amazfit Helio Strap. Google offers a variety of bands, including a sporty one made from recycled materials with a velcro fastener, and a more high-end model featuring a stainless steel clasp.

Design and Features

The Fitbit Air fits seamlessly into the wristband and is nearly impossible to see from outside. These banded devices manage to pack quite a bit of technology despite their sleek look. Removing the display helps improve battery life, which Google claims can last up to a week even when heart rate is being measured every two seconds. The device is outfitted with various sensors such as an SpO2 sensor, skin temperature sensor, and a 3-axis accelerometer. These sensors are enough to track sleep patterns, calories burned, cardio efforts, and steps, making it a versatile fitness tracker.

Subscription and Additional Features

While core features like sleep tracking and heart rate monitoring are accessible without additional costs, some advanced AI-driven features come with a subscription. Google Health Premium is required for guided meditations, detailed sleep insights, and AI-based recommendations, costing an extra $9.99 monthly. An especially intriguing addition is Google’s AI Coach which can automatically generate workout plans and offer exercise tips, aiming to personalize training experience.

Waterproofing and Pre-Order Details

Fitbit Air is designed to be waterproof, allowing users to wear it during swimming activities without worry. Currently, it can be pre-ordered from the Google Online Store in several colors including red, turquoise, blue, and black. The retail price is set at $99, with delivery expected by late May. Compatible with both iPhone and Android devices through the new Google Health app, buyers will receive three months of Google Health Premium free with their purchase.


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