Huawei emerged as the top smartphone manufacturer during China's 618 Shopping Festival, as reported by Counterpoint. Despite challenges from a US embargo, the Chinese tech giant showed resilience by leading in smartphone sales during the festival. With an impressive 42.4% growth, Huawei continues to strengthen its position in the Chinese market.
Counterpoint’s Smartphone Sales Report
Huawei’s minimal discounting strategy did not hinder its success, thanks to the high sales of the Mate 60 and Pura 70 series smartphones. This impressive performance allowed the brand to achieve a significant growth rate of 42.4%. Following closely, Vivo secured the second spot. The launch of the Vivo X100S series ahead of the 618 Shopping Festival significantly boosted its sales.
Additionally, the introduction of smartphones like the Y200 and IQOO Neo 9S Pro further contributed to Vivo’s increased sales, helping the brand achieve a growth rate of 12.6%. Xiaomi, often referred to as the Apple of China, also performed well. The company offered discounts up to 1000 yuan, which led to a rise in sales of their mid-to-high-end smartphones, resulting in a growth rate of 12%, closely trailing Vivo.
One notable highlight was that the best-selling smartphone for Xiaomi was the Redmi K70. Furthermore, the Redmi K80 and Redmi K80 Pro are officially under development, with more updates on the new Redmi K80 series expected soon. Lastly, other brands like Honor and Apple also saw moderate increases in sales, with growth rates of 4.3% and 2.7%, respectively.
