Key Takeaways
1. Audio-Technica launched a new brand called Mimio, offering products aimed at individuals with hearing loss: Mimio Assist One earbuds and Mimio Sound Move speakers.
2. The Mimio products are personal sound amplification devices that do not require a prescription, making them accessible to users who do not need traditional hearing aids.
3. The Mimio Assist One earbuds feature three hearing modes (TV, conversation, outdoors), customizable settings via a smartphone app, and an IP55 rating for water and dust resistance.
4. The Mimio Sound Move speakers are wireless, battery-powered, and enhance speech clarity with two Clear Sound settings, featuring an IPX2 rating for water resistance.
5. The Assist One earbuds are priced at approximately $340 and will be available on August 1, while the Sound Move speakers will cost around $150 and launch on August 8, with rental options available.
Audio-Technica has introduced a new brand called Mimio, featuring two innovative products aimed at individuals with some level of hearing loss: the Mimio Assist One earbuds and the Mimio Sound Move speakers.
Understanding Hearing Loss
Hearing loss is a widespread issue, especially among older adults, with a notable decline in sensitivity to higher frequencies. People experiencing this challenge often struggle to comprehend conversations, and there’s a concerning link between hearing loss and a heightened risk of dementia.
Innovative Solutions for Hearing Needs
The Mimio products are designed for individuals who don’t require medically-prescribed hearing aids. They can be classified as personal sound amplification devices as per FDA guidelines, meaning no prescription is necessary for their purchase or usage.
Features of the Mimio Assist One Earbuds
The Mimio Assist One earbuds (model ATMM-SHD1) are wireless and share a design resemblance with Audio-Technica’s traditional models (like the ATH-CKS50TW available on Amazon). These earbuds can also function normally for users without hearing problems when connected to any Bluetooth audio device.
For those with hearing difficulties, the hearing mode activates immediately upon removing the earbuds from their case, even without pairing to an audio source. Users can choose from three different modes: TV, conversation, and outdoors, which helps to minimize the sound of their own voice for clearer understanding of others. A smartphone app allows users to customize the earbuds to meet their specific hearing requirements. They also have an IP55 rating, protecting them from dust and water jets.
Details About the Mimio Sound Move Speakers
The Mimio Sound Move speakers (model ATMM-SP780TV) are wireless and run on battery power, allowing placement up to 30 meters (98 feet) from the television. The transmitter and recharging dock connect to the TV and require AC power. Two Clear Sound settings enhance speech clarity. The Sound Move can be used in the kitchen and has an IPX2 rating, making it resistant to water droplets.
Availability and Pricing
The Assist One earbuds will be available for purchase starting August 1 in Japan, while the Sound Move speakers will launch on August 8. The earbuds are priced at 49,500 yen (approximately $340), and the speakers cost 21,780 yen (around $150). A rental option is also available, allowing customers to try the products for 20 nights and 21 days for 3,980 yen (about $27), or for three months at 13,440 yen (approximately $92), before deciding to buy.
Source:
Link
Leave a Reply