Key Takeaways
1. The Asus ROG Xbox Ally is expected to retail for £499.99, according to a leak from UK retailer Argos.
2. Pre-orders for the ROG Xbox Ally may begin soon, although details about the ROG Xbox Ally X’s pricing remain unclear.
3. In Europe, the ROG Xbox Ally was previously listed at €599, while speculation places the ROG Xbox Ally X at around £799.
4. In the U.S., potential prices are $549.99 for the Ryzen Z2 and $899.99 for the Ryzen Z2 Extreme models, but tariffs complicate direct comparisons.
5. Microsoft is likely to reveal confirmed prices for both devices soon, with a release date set for October 16th and possible announcements at the Tokyo Game Show.
Microsoft’s delay in revealing the price for the Asus ROG Xbox Ally hasn’t stopped retailers like Best Buy from dropping hints. The newest leak from UK retailer Argos suggests that the gaming handheld will retail for £499.99. An employee who shared the promotional documents thinks that pre-orders could start very soon. While this isn’t surprising, the ROG Xbox Ally might actually be a bit cheaper than what was previously thought.
Missing Information
Sadly, the advertisement doesn’t mention the more robust ROG Xbox Ally X. However, a Reddit user speculated that it might retail for £799. Back in July, gaming magazine 3DJuegos got some pricing details from an Asus partner store in Spain, where the ROG Xbox Ally was listed at €599, and the ROG Xbox Ally X at €899. While direct currency conversions can be tricky, these prices would roughly translate to about £523 and £785 for customers in the UK.
Pricing Uncertainty
For those in the United States, YouTuber Destin Legarie revealed some images from Best Buy, showing price tags of $549.99 for the Ryzen Z2 and $899.99 for the Ryzen Z2 Extreme handhelds. Due to tariffs, figuring out the MSRPs in USD is complex. In Europe, prices usually include VAT, while U.S. sales tax is an extra cost. Still, if the leaks turn out to be accurate, the prices for these gaming devices are on the lower end of what was expected.
Skepticism About Leaks
There are reasons to be cautious about the Argos promotional materials. In one image, there’s a picture of the ROG Xbox Ally X with the £499.99 price listed below it. The source of these images acknowledges that the retailer has made mistakes in the past.
Even with these uncertainties, it seems unlikely that Microsoft can keep delaying the MSRP for Windows 11 devices for much longer. The release date for the ROG Xbox Ally and ROG Xbox Ally X is scheduled for October 16th. There’s a chance that consumers will finally get confirmed prices at the Tokyo Game Show. The company plans to showcase demos of the handhelds at the event and might drop an announcement during a press event on September 25th.
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