The Apple Vision Pro, one of the most highly anticipated wearable products from the tech giant, made its debut on the market earlier this month. However, just a month after its release, the device is experiencing a notable decline in demand within the US market.
Apple Vision Pro Demand Slows
Reports indicate that shortly after the Vision Pro hit the shelves, users began returning their units citing various issues such as motion sickness and discomfort during use. Analyst Ming-Chi Kuo revealed that shipments of the headset have taken a significant hit, with shipping times now improved to 3 to 5 days according to a Medium report.
Challenges and Future Prospects
Initially, the headset saw a surge in sales with early adopters and active buyers quickly snapping up available units. However, this initial demand has waned considerably. Kuo suggests that unless Apple reduces the price of the Vision Pro or introduces more practical applications, it is unlikely that shipments will see growth in the US market. Despite the dwindling demand in the US, the enhanced supply of the device could potentially pave the way for a global release.
Future Strategies and Market Response
In response to the market challenges, Kuo speculates that Apple may unveil a more budget-friendly version of the headset with reduced specifications, alongside a new model boasting upgraded features. However, these projects have not been officially confirmed by the brand. With early customers already expressing doubts about their $3,500 investment, Apple's ability to enhance the appeal of the Vision Pro in both domestic and international markets remains uncertain.
