The first part of Apple’s fiscal year 2025 has wrapped up, ending on December 28, 2024, and the results are impressive. The company set a new record, bringing in a whopping $124.3 billion in revenue, which is a 4% increase compared to the same period last year.
iPhone Sales Lead the Charge
iPhones were a major contributor, generating $69.138 billion, which represents 55.6% of the total revenue. Tim Cook credited this success to the launch of “our best-ever line-up of products and services during the holiday season.” However, it’s possible that the high prices of the phones also played a role in these strong sales figures.
Other Products Struggle
In contrast, sales of Macs and iPads were much lower, with figures at $8.987 billion and $8.088 billion, making up only 7.2% and 6.5% of total revenue, respectively. This shows a noticeable gap between the performance of iPhones and that of other products in Apple’s lineup.
Services Shine Bright
On a brighter note, the first quarter of 2025 was the most successful for Apple Services, which includes offerings like Apple TV+, Music, Podcasts, and Fitness+. This segment brought in $26.34 billion, or 21.2% of Apple’s global sales during this period.
Apple’s earnings per share (EPS) also reached new heights, hitting $2.40, which is a 10% increase from last year. According to Apple CFO Kevan Parekh, this performance will enable the company to distribute around $30 billion, or $0.25 for each share of common stock, to its shareholders, expected to happen on February 13, 2025.
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