YouTube Music (YTM) is introducing a new feature that has the potential to revolutionize the podcasting industry. With Google Podcasts set to be discontinued in 2024, YTM is taking the lead by offering a seamless transition for podcast creators and their audience.
The key change lies in YTM's new capability to add podcasts via RSS feeds, a feature that is currently being rolled out on Android and web platforms. This is a significant development because, up until now, podcasters had to upload video versions of their episodes on YTM, which required additional effort and may have discouraged some creators.
The implementation of this feature is user-friendly. Users can simply visit the Library tab and tap on the Podcasts filter to access the "Add podcast" option. They can then explore popular podcasts on YouTube or add shows using an RSS feed. Once added, these podcasts will appear alongside other content in the user's library, marked with an RSS icon for easy identification. This streamlined approach not only simplifies the process but also opens the door for a wider range of podcast content on YTM.
Although this feature is still in its early stages and not widely available yet, it is expected to gain more traction in the near future. The transition from video uploads to the simplicity of RSS is particularly advantageous for podcasters and is likely to improve content discovery on the platform.
Furthermore, YTM is developing a "simple migration tool" to facilitate the transfer of existing Google Podcasts subscriptions to YTM. This thoughtful gesture ensures a smooth transition for dedicated podcast listeners. YTM's expansion into podcasting doesn't stop there. The platform is also testing several user-friendly features, including the ability to create custom playlist art using generative AI, support for Apple HomePod, and a redesigned overflow menu. This makes YTM a comprehensive platform for both music and podcast enthusiasts. Stay tuned for more updates!
