Key Takeaways
1. YouTube has launched a new subscription option called Premium Lite, which is cheaper than the standard Premium plan but offers fewer perks.
2. Premium Lite does not provide ad-free music, which may attract users who already subscribe to other music services.
3. Users can watch most videos without ads, but there may still be some instances of ads for Premium Lite users.
4. Key features like background play and video downloads are missing from the Lite plan, requiring users to subscribe to the standard Premium plan for those options.
5. Currently available as a pilot in the US, YouTube plans to expand Premium Lite to other countries, starting with Australia, Thailand, and Germany.
YouTube has launched a new subscription option called Premium Lite, which is a simplified version of its standard Premium plan that had been rumored before. This plan is cheaper than the regular one, but it comes with fewer perks.
Key Differences
A significant change is that Premium Lite does not provide ad-free music, which might actually be a positive for a lot of users. Many people who already have subscriptions to services like Spotify, Apple Music, or Amazon Music may not be interested in YouTube Music. This could potentially increase the number of people signing up for Premium Lite.
Although ad-free music isn’t included, the less expensive plan permits users to watch videos about gaming, news, fashion, and more without ads. YouTube mentions that “most videos” will be without ads, indicating that there may still be occasions where Premium Lite users encounter advertisements.
Missing Features
Another important point is that this budget-friendly plan lacks features like background play and video downloads. As there isn’t a middle-tier option right now, users who want those features will have to choose the pricier standard Premium plan.
In the US, the standard YouTube Premium is priced at $13.99 per month, while the Lite version is set at $7.99. That results in a monthly saving of $6 and $72 annually. However, with some key features missing, it’s uncertain if the annual savings will be appealing to users.
Availability and Expansion
Currently, YouTube Premium Lite is being offered as a “pilot” in the US. The company has indicated plans to roll it out to additional countries soon, starting with Australia, Thailand, and Germany. More nations are expected to be included throughout this year.
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