Key Takeaways
1. The iQOO 15 features a Qualcomm Snapdragon 8 Elite Gen 5, an AMOLED screen with 6,000 nits brightness, and a 7,000mAh battery, starting at around €600, making it a strong value option.
2. Vivo has increased software support for the iQOO 15 to five major Android updates and seven years of security patches.
3. This software support approach puts Vivo closer to competitors like Google, which also offers seven years of updates.
4. Vivo is improving customer satisfaction by updating older models like the iQOO Neo 7 and Neo 7 Pro to the newer Origin OS 6.
5. Vivo appears to be focusing more on the European market, as seen with the launch of the Vivo X300 Pro shortly after its Chinese release.
Vivo’s sub-brand iQOO isn’t sold in the US and several other Western regions, but the iQOO 15 is one of their attractive phones with a great price-performance ratio that can be imported from China. The iQOO 15 has a Qualcomm Snapdragon 8 Elite Gen 5, an AMOLED screen reaching a brightness of 6,000 nits, and a hefty 7,000mAh battery, all starting at around €600. This makes the iQOO 15 one of the cheapest smartphones available with the fastest Snapdragon processor out there.
Software Support Upgrades
Previously, Vivo guaranteed three major Android updates and four years of security patches for its flagship devices until the iQOO 11. With the release of the iQOO 12, they improved this commitment to four Android updates and five years of security patches. Now, as Vivo has shared with SmartPrix, the iQOO 15 will receive an impressive five major Android updates along with seven years of security patches. This brings Vivo close to its top competitors, though the Google Pixel 10 (starting at $779 on Amazon) is also set to get seven years of updates and security fixes, including new features.
Focus on Customer Satisfaction
Vivo seems to be working on bettering its customer satisfaction. They recently announced that the iQOO Neo 7 and iQOO Neo 7 Pro will get the Origin OS 6 update, even though these models were meant to stay on the older Funtouch OS 15. It’s unclear if this improved software update approach is part of a larger strategy to enter more global markets, but the Vivo X300 Pro’s launch in Europe shortly after its introduction in China indicates that Vivo is focusing more on the European market than it did before.
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